The professional floral sector heads to northeastern France with venue shifts reshaping commercial routes. Novafleur 2026 runs on 4 and 5 October in Reims after relocating from Tours to open a new chapter.
Practical details for Novafleur 2026 in Reims
Novafleur 2026 takes place at the Parc des expositions de Reims, at Allée Thierry Sabine 51100. The two-day trade fair targets florists, growers, wholesalers, suppliers and distributors. The chosen location aims to improve access to the greater northeast catchment and to markets linked to Paris, Belgium, the Netherlands and Luxembourg.
Exhibitors and visitor profile for this edition
The show brings together actors across the plant and floral value chain. Exhibitors include ornamental growers, cut-flower and potted-plant wholesalers, suppliers of floristry materials and buyers from retail, events and funeral services. That combination drives on-site activity toward direct purchasing, wholesale sourcing and supplier evaluations.
How to prepare B2B prospecting at Novafleur 2026
To make commercial outreach effective at Novafleur 2026 focus on three actions. First, segment prospects by buyer type: independent florists, franchise groups, wholesalers and institutional purchasers. Second, tailor offers to each segment: sample packs for florists, logistics terms for wholesalers and supply agreements for distributors. Third, schedule meetings in advance and confirm slots during the fair to avoid clashes. With two intensive days, a tight agenda improves the rate of closed conversations.
Why Reims matters for market reach
The move from Tours to Reims intends to expand the fair’s geographic footprint. The organisers highlight proximity to the northeastern corridor and to the Paris market as strategic for growth. For exhibitors seeking to open or strengthen cross-border channels, Reims provides logistical advantages for road transport and regional buyer access.
Stand logistics and market presence
Parc des expositions de Reims is equipped for professional builds and fast installations. Prioritize samples that demonstrate supply capacity and product traceability. Showing seasonal assortments and transport-ready packaging helps advance conversations with wholesalers and distributors.
Final note and next step
Novafleur 2026 offers a chance to redirect commercial activity toward the northeast European corridor. Align your offer, schedule and sales arguments to the buyer profiles highlighted here and consider Reims as an operational gateway to Paris and neighbouring markets. Full event details are available at http://www.novafleur.fr
