Private label activity in Central Europe will focus on Nadarzyn at the end of January. New Label Poland returns for a second edition with a program aimed at products, packaging and manufacturing solutions for retail brands.
Practical details
New Label Poland 2027 runs from 26 to 28 January 2027 at Ptak Warsaw Expo, Hall C. Opening hours are 10:00 to 17:00. The venue address is Al. Katowicka 62, 05-830 Nadarzyn and the site offers free parking.
Who attends and exhibits
Visitors include central purchasing teams and category managers from hypermarkets and supermarkets, buyers from discount chains, convenience store chains and fuel station retailers, drugstore chains, HoReCa distributors, cash & carry wholesalers, e-commerce platforms and private label consultants.
Exhibitors represent fresh and frozen food manufacturers, ambient grocery producers, beverage companies, health and beauty producers, household chemicals, baby and pet care suppliers, contract manufacturers and providers of raw materials, packaging and label suppliers, and technology vendors for packaging and ERP solutions.
Key figures
This edition registers 2,681 attendees and 61 exhibitors. The event is presented as the second edition focused on private label and FMCG innovation.
Program highlights and awards
The fair centers on product launches and packaging solutions. There is an awards program run with the National Chamber of Trade and Ptak Warsaw Expo to recognize notable exhibitors. Exhibition activity concentrates in Hall C, where companies showcase product lines and co-packing capabilities.
Practical tips for B2B prospecting
- Prioritize outreach to category managers and central purchasing contacts listed among visitor profiles. Pre-book meetings where possible.
- Bring product samples and clear spec sheets. Physical samples remain decisive in FMCG buying decisions.
- Prepare capacity and lead time documentation for scaling production and private label runs.
- Highlight sustainable packaging and traceability features in marketing materials.
- Define daily objectives and a meeting plan to maximize contact quality during the three days.
Closing note
New Label Poland 2027 gathers manufacturers and retail buyers around private label product and packaging opportunities. For registration, exhibitor options and logistical details consult the official site at https://newlabelpoland.com/en
