225,500 visitors frames the scale of the National Ploughing Championships in Ireland’s rural calendar. The 2026 edition runs from 15 to 17 September in Screggan, Tullamore, and combines machinery demonstrations, field competitions and food-focused activities.
Dates and venue in Screggan Tullamore
National Ploughing Championships 2026 is scheduled for 15–17 September 2026 at Screggan, Tullamore, County Offaly. The site includes outdoor agricultural zones, indoor exhibitor areas and livestock sections. The organiser provides visitor, exhibitor and media forms and rate cards via its exhibitor booking portal.
Key figures for 2026
The listed attendance figure for this edition is 225,500 visitors. The event also publishes competitor lists and daily results for ploughing contests and other rural competitions, reflecting the participatory nature of the show.
Highlighted programme items for 2026
The programme pairs traditional contests with food and sustainability initiatives. The National Brown Bread Baking Competition returns with a junior category and cash and voucher prizes for winners. Ploughing contests produce daily results and there are sponsorships tied to site operations. Certa appears as sponsor and official fuel partner, supplying HVO to power generators and site equipment while showcasing fuel and energy solutions.
Sectors and typical exhibitors present
The National Ploughing Championships 2026 brings together agricultural machinery manufacturers, fuel and lubricant suppliers, livestock producers and companies from the food and hospitality chain. Available rate cards for indoor and outdoor exhibitors and livestock ground space indicate a mix of technical suppliers and food service operators.
B2B prospecting tactics on site
To convert presence into qualified leads at National Ploughing Championships 2026, break activity into pre-event, on-site and post-event phases. Pre-event secure the most relevant exhibitor location and schedule demonstrations or trials if you offer machinery. On-site focus on short, measurable demos and a pragmatic data capture process tailored to farmers and contractors. Use sponsor visibility like Certa’s HVO messaging when your product has environmental credentials.
After the event implement a tight follow-up cadence segmented by buyer type and by the lead’s expressed need. Measure success with concrete metrics such as demo-to-opportunity conversion and a short pipeline timeline adapted to rural procurement cycles.
Closing note and where to get tickets
Safety and community features return in 2026, including the child safety wristband initiative supported by FBD Insurance and a broad schedule of competitions and exhibitions. For tickets and practical details go to the official site at http://www.npa.ie. If your plan is commercial engagement with Irish agriculture, a focused presence at National Ploughing Championships 2026 will provide direct contact with buyers and influencers in the rural supply chain.
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