The museums and heritage sector faces growing pressure to deliver richer visitor experiences and more efficient operations. Museum and Heritage 2027 takes place from 12 to 13 May 2027 in London at the Olympia Exhibition Centre and gathers suppliers and decision makers from museums, galleries and visitor attractions.
When and where Museum and Heritage 2027 is held
The two-day show runs at Olympia London. The venue centralises exhibition space and themed zones for suppliers and sector activities. Official dates are 12 and 13 May 2027.
Attendee and exhibitor profile
The event attracts nearly 3,000 museum and heritage professionals. According to the organisers, 75% of attendees have direct budget responsibility, 70% do business with exhibitors after the show and 96% would recommend the Show to a colleague. Exhibitors include interactive designers, ticketing solution providers, fit-out contractors and retail suppliers for cultural attractions.
Practical preparation for B2B prospecting
Commercial teams should prioritise contacts with budget authority and prepare concise case studies relevant to cultural institutions. Use the exhibitor list and live floorplan to pre-book meetings. At the stand, present hands-on demos and clear explanations of operational benefits. Schedule a post-show follow-up plan with specific proposals and implementation timelines within 30 days.
What participation includes
Exhibitor packages offer a white shell scheme with walls, fully carpeted floor, nameboard and stand cleaning. Additional services include a free company listing in the official Show Guide, casual Wi‑Fi access, and paid options for lighting, power, furniture and advertising. Sponsorship packages provide higher visibility, newsletter and social promotion, and named theatre opportunities within the programme.
Actionable tips for exhibitors and visitors
- Set measurable goals for lead generation and assign staff to qualify contacts on site.
- Prepare metrics that demonstrate impact in a museum context and short case summaries.
- Consider sponsorship to secure session slots and prominent placement in the Show programme.
- Confirm logistics for stand power, lighting and graphics well before build-up dates.
Conclude your presence with a structured follow-up: timeboxed proposals and a clear plan for pilot implementation. For exhibitor listings, floorplan and participation options visit the official site at https://show.museumsandheritage.com/exhibit/ and decide the format that best supports your objectives at Museum and Heritage 2027.
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