February places Stockholm at the center of planners and buyers for conferences and corporate meetings. Over two focused days the industry meets suppliers, technology providers and program content aimed at purchasing decisions.
Möten & Event 2027 takes place from 24 to 25 February at Kistamässan in Stockholm. The event gathers exhibitors and decision makers focused on event solutions, business travel and meeting safety.
Practical information for Möten & Event 2027
The show occupies Kistamässan and runs across two days. Public materials indicate attendance above 3,000 visitors with about 150 exhibitors and 150 speakers. The layout includes open stages for presentations and digital matchmaking to schedule buyer meetings.
Attendee profile and key figures
Published figures show a decision-oriented audience. Ninety one percent of visitors state they decide or influence procurement, and 93 percent work directly with meetings and events. Visitor objectives include gathering purchase information at 83 percent and creating new contacts at 99 percent.
These metrics position the event as a venue to engage buyers with real procurement authority.
Program highlights and formats
The program mixes free morning seminars, multiple on-floor stages and curated formats such as Hosted Buyer sessions. A continuous matchmaking service helps exhibitors and buyers pre-arrange meetings during the two days.
Speakers and industry figures listed include Filip Reineby, Christer Lindarw, Anna Öberg and Annie Lööf, delivering perspectives on rhetoric, production and strategic leadership in events.
Preparing your B2B prospecting plan
Target buyers with procurement responsibilities and use the matchmaking tool to pre-book meetings. Design a short live demonstration to make impact on the stand and prepare digital follow-up material to convert contacts after the show.
Set measurable objectives for the visit: priority companies to meet, lead qualification criteria and a follow-up workflow. Coordinate team schedules to cover peak visitor hours and link stand activities to seminar slots to increase visibility.
Sector trends visible at the show
Key focus areas include event technology, event safety and corporate travel. The agenda reflects demand for technical solutions that enhance live experiences, frameworks for safer event delivery and innovations that make business travel more sustainable and efficient.
Closing note and official link
For companies that need to reach procurement decision makers in the meetings and events industry, Möten & Event 2027 offers concentrated exposure and structured matchmaking. Check exhibitor lists and program details at the official website http://motenevent.se to plan meetings and secure presence at Kistamässan during the two days.
