Intimate and swimwear collections from central Germany converge in August at MMC Dessous Paradies 2026. The event runs from 7 to 9 August at the MMC Mitteldeutsches Mode Center and presents brands across lingerie, swim, day and nightwear, shapewear, sportswear and homewear under the QUARTER banner.
Venue and access in Schkeuditz
The show takes place at MMC Mitteldeutsches Mode Center between 7 and 9 August 2026. The Leipzig Schkeuditz location offers good connections to the airport, motorway and rail network. The Globana Airport Hotel on campus supports arrivals and short stays for buyers and exhibitors.
What exhibitors present at QUARTERdessous
QUARTERdessous brings together collections focused on retail orders. Offerings span lingerie, swimwear, shaping garments, sports apparel and loungewear. The Orderdays format is aimed at collection presentations and order management between brands and retailers, emphasizing commercial assortments and seasonal updates.
Key figures and market reach
The QUARTER umbrella that groups MMC order days denotes a significant catchment. According to MMC material, the brand represents roughly 17 million end consumers and 6,000 retail outlets within its core market. Those figures indicate the scale of the buyer base the event addresses.
How to plan B2B outreach at MMC Dessous Paradies 2026
Go with clear per-client objectives and per-product family targets. Prioritize samples and technical sheets of core pieces to enable fast decisions on order volumes. Schedule short category presentations for buyers managing multi-brand assortments and prepare clear terms on minimum order quantities, lead times and return policies.
Provide digital collateral to speed follow-ups. Have PDF catalogs and cloud-hosted lookbooks ready for immediate sharing after meetings. If you set appointments, use 20 to 30 minute slots to present capsules and push for either an order or a follow-up sample. New-to-channel labels should highlight margin structures, sizing strategies and replenishment plans.
Practical tips for exhibitors and buyers
Exhibitors should showcase best sellers prominently and provide professional net-price lists. Buyers should preselect target brands and schedule visits to avoid overlaps. Take advantage of the airport proximity when planning urgent sample deliveries.
To conclude, QUARTERdessous frames order-driven interaction with a regional buyer base that matters for intimate and swimwear retail in Germany. If your plan is to connect with buyers from central Germany or to test seasonal assortments, check the event details and registration at the official site https://www.quarterdessous.com/index.php/messeverzeichnis.html and prepare your catalog and commercial terms for fast post-show follow-up.
