The global content business meets in Cannes in October to negotiate rights, test formats and explore new monetization paths. Mipcom remains a marketplace where studios, platforms and creators close deals and examine the next wave of storytelling.
Dates, venue and registration
Mipcom Cannes 2026 runs from 12 to 15 October at the Palais des Festivals in Cannes. Registration includes an Early Bird rate from €1,550 and passes for different professional profiles. The venue hosts a concentrated set of on-site activities and themed beachfront hubs.
Companies and formats on show
The show brings together studios, distributors, broadcasters, platforms and independent creators. Confirmed programme elements list executives from the BBC and other international studios. Content spans traditional television, vertical formats and microdrama produced for digital screens.
Programme highlights and dedicated hubs
For 2026 the event features specific initiatives. MIP BrandWorks focuses on brand-funded storytelling across genres. MIP AI Entertainment Forum links AI innovation to creative workflows and licensing. The MIP Innovation Lab showcases next-generation storytelling technology. The MIP Creative Hub on the beachfront facilitates meetings between producers and buyers.
Notable participants announced include Anthony E. Zuiker and Anatolii Kasianov. BBC leaders such as Kate Phillips and Zai Bennett appear among headliners. Netflix Chief Content Officer Bela Bajaria will be honoured with the Variety Vanguard Award on the opening day.
How to prepare B2B outreach at Mipcom Cannes 2026
Prioritize meetings by business objective and use the event matchmaking platform to schedule introductions. Prepare a concise rights dossier detailing territories and exploitation windows. For tech or branded entertainment offers bring case studies and audience or revenue metrics.
Segment prospects into buyers of linear content, AVOD/SVOD platforms and brand partners. For each segment craft a short commercial pitch that outlines the value proposition. Attend sessions in the MIP Innovation Lab and MIP AI Entertainment Forum to meet acquisition leads validating new formats and tools.
Key figures
Mipcom Cannes 2026 reports 10,600 participants and 350 stands. The programme also records 3,300 buyers and representation from over 100 countries, underscoring the event’s international reach and diversity of commercial interlocutors.
Closing note and official link
Technology and brand funding are reshaping how content is created and sold, and Mipcom Cannes 2026 brings those forces into direct commercial exchange. For full programme details and practical information visit the official site at http://www.mipcom.com
