The professional performing arts and live music sector will converge for three days in Valladolid at MercArtes 2027. The event is organised to boost visibility of projects, manage scheduled meetings and support market circulation for companies and programmers.
Dates and venue for MercArtes 2027
MercArtes 2027 runs from 19 to 21 October at Feria de Valladolid. The venue houses a business centre where prearranged meetings take place and a multipurpose room adjacent to the main hall reserved for sponsors with a maximum capacity of 50 people.
Who exhibits and who attends MercArtes
Public information lists 1,500 professionals and 130 exhibiting organisations. Attendees include programmers, companies, distributors and cultural managers. Exhibitors range from public bodies to private agents focused on programming, distribution and promotion of performances.
Activities and services offered at MercArtes 2027
The programme includes a mentors scheme with experienced professionals offering guidance, one to one advisory sessions scheduled before the event and expanded support in 2027 for companies and artists with under two years of activity. The Mercartes forum hosts debates and sector analysis with invited professionals. Exhibitors may program on-stand activities to increase visibility.
An online catalogue allows filtering and agenda building. The event app manages meetings of twelve minutes each and the business centre concentrates the face to face sessions during the three days.
How to prepare B2B prospecting at MercArtes 2027
Set three clear goals before using the online catalogue. Identify the profiles you need to meet and use filters to prioritise. Keep presentations concise to fit the 12 minute slot and define an immediate next step for every meeting. Prepare a one page summary covering show dates, technical rider and contracting terms to hand over or send after each meeting.
Use the platform to group related meetings in the same time block. If targeting programmers, schedule morning slots for rapid pitches. If seeking production partners, reserve longer adjoining slots in the afternoon to discuss logistics and co funding.
Key figures for MercArtes 2027
Publicly shared figures for this edition are 1,500 professionals, 130 exhibiting organisations and 1,800 business meetings scheduled through the event application and the business centre. Those metrics indicate the scale of commercial activity across the three days.
Final note and official link
For companies and cultural managers focused on scheduling effective meetings, MercArtes 2027 provides the catalogue, the meeting app and pre event mentoring to streamline outreach. Check registration deadlines, sponsorship options and the online catalogue at the official site http://www.mercartes.es and plan your agenda to make each 12 minute meeting count.
