MC Mässan 2027 has 123 exhibiting companies from 12 countries. The countries with the most exhibitors are Italy (11), Spain (9), China (6) and Sweden (6). By sector, the largest group is Mobility & Automotive (29).
The motorcycle and micromobility market starts the year with a concentrated three-day meeting in Jönköping that blends spectacle and trade activity. MC Mässan 2027 takes place from 29 to 31 January at Elmia and combines exhibition halls, live shows and spaces designed for business conversations.
Practical information for MC Mässan 2027 in Jönköping
Dates are set for 29 to 31 January and the venue is Elmia exhibition halls, located at Elmiavägen 11 in Jönköping. The organizer plans to use all four halls for activities, restaurants and stands. Reference figures from the previous run show 36,000 visitors and 1,000 exhibitors and staff, giving a sense of the event scale.
Sectors and exhibitor profile
Exhibitors include manufacturers and distributors of motorcycles and bicycles, plus suppliers of accessories, technical equipment and aftermarket services. The audience mixes enthusiasts, retail buyers and workshop professionals, making the event relevant for product launches and commercial follow-up.
Program highlights and visitor experiences
The agenda features stunt shows, exhibitions and competitions alongside areas where products can be seen and tested. Communication from the event indicates designated zones for demos and try-outs, allowing attendees to evaluate models and components in person.
B2B prospecting and trade tips for exhibitors and visitors
Set clear objectives per contact and identify priority targets among exhibitors and visiting companies. Prepare concise technical materials and price references that facilitate vendor comparisons. Reserve time slots for meetings outside peak visitor flows and assign roles within your team to handle demos, technical questions and commercial follow-up.
Key figures
- Visitors in the reference edition 36,000
- Exhibitors and related staff 1,000
- Halls in use at Elmia four
These figures inform staffing, logistics and the size of the commercial operation needed for three days on the show floor.
Final note and next steps
For suppliers in the motorcycle and bicycle segments, MC Mässan 2027 is a concentrated chance to display product performance and capture buyer interest. Check the exhibitor list and secure tickets through the official site at http://www.mcmassan.se so you can align meeting schedules and demonstration slots with the presence on the floor.
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