The Nordic travel calendar gets an early boost in January with a concentrated meeting point for industry and consumers in Helsinki. Matka 2027 takes place January 21 to 24 at the Helsinki Fair Centre and brings together tourism suppliers, hospitality services and travel products.
Dates and venue at Helsinki Fair Centre
Matka 2027 runs from January 21 to 24 at the Helsinki Fair Centre. The format combines professional days and public opening hours, maintaining dedicated B2B spaces during the week and consumer-focused sessions over the weekend.
Who attends and key figures
Available data indicates about 55,000 visitors and nearly 1,000 exhibitors. Professional attendance includes agents, tour operators and buyers from the Nordic and Baltic regions. Matka Workshop Day has shown strong operational results in recent editions with 5,300 prearranged meetings and a structured buyer and supplier participation model.
Event areas and highlights
Matka organises thematic areas such as culture, outdoor activities and Tasty Travel, and has introduced a wellness area. The ticket also grants access to the Helsinki Caravan Fair, expanding the offer to motorhome travel and related products.
On the professional side, Matka Business Forum and Matka Workshop Day provide settings for scheduled one to one meetings and targeted encounters with international buyers. These spaces are useful to present concrete packages and operational details to decision makers in the Nordic markets.
Practical B2B prospecting tips for Matka 2027
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Target markets by priority. Focus on Nordic and Baltic operators when your products match those audiences.
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Book meetings in advance. Use the Workshop Day scheduling to secure relevant one to one sessions.
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Prepare multilingual materials. Have clear itineraries and pricing in English and, when possible, in a Nordic language.
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Show operational readiness. Buyers value reliable logistics and the ability to deliver authentic experiences more than high level descriptions.
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Use the Caravan Fair crossover. If your offer fits road travel, prepare technical specs and demonstration material.
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Follow up fast. Send tailored proposals within 48 hours and propose concrete next steps.
Final note and link to official site
Matka 2027 gathers audiences that combine direct consumers and industry buyers, making it a strategic week to test offers and secure contracts for the Nordic and Baltic markets. Visit the official site at http://matka.messukeskus.com/?lang=en to check participation details and schedule meetings ahead of the event.
