European beachwear brands concentrate seasonal previews in summer events. Maredamare 2026 takes place from 18 to 19 July 2026 in Florence and shows swimwear collections for the following season. Below we map the exhibitor mix, the key figures and actionable steps to prepare B2B outreach during the fair.
Practical information
The event is held at Fortezza da Basso in Florence. Access is reserved to industry operators and registration is free and mandatory according to the event information. Official dates are 18 to 19 July 2026. The show combines brand presentations with dedicated areas for professional buyers.
Exhibitor profile and product scope
Maredamare focuses on beachwear, swimwear, kaftans, beach clothing, accessories, homewear and intimate apparel. The fair presents brands positioned from middle to middle/high and high segments and serves as a preview for summer 2027 collections. The exhibitor mix targets both retail buyers and wholesale partners operating across international markets.
Key figures for Maredamare 2026
Event materials indicate an exhibition area of 11,000 m² and participation by over 200 brands. The edition referenced in the event materials is the 19th edition. The show is presented as the main Italian showcase dedicated to the beachwear sector with strong international buyer presence.
Preparing B2B prospecting at Maredamare 2026
Set daily targets and product priorities before arriving. Identify which collections match your commercial focus and schedule meetings with buyers who handle those ranges. Bring clear visual materials with product shots and technical sheets to speed commercial decisions. Organize meetings into compact time blocks to minimize movement inside Fortezza da Basso.
Use the exhibitor list to shortlist brands and build a script highlighting sizes, finishes and lead times. If your goal is export business, prioritize buyers with wholesale or cross-border distribution experience.
Closing note and official link
Maredamare 2026 gathers swimwear brands and buyers over a significant exhibition area in Florence and previews collections for summer 2027. Check exhibitor lists, floor plans and registration on the official site http://www.maredamare.eu/it/ and align your agenda to the brands you intend to contact to make the most of the two days.
