Three days at Olympia Exhibition Centre bring together the wines, spirits, craft beers and ciders that will define UK listings in the coming season. London Wine Fair 2027 concentrates buyers, importers and producers under a single roof to taste, compare and trade.
Dates, venue and opening hours for London Wine Fair 2027
The event runs from 17 to 19 May 2027 at Olympia Exhibition Centre in London. Official opening times are 10:00 to 18:00 on Monday and Tuesday, with a 17:00 close on Wednesday. The schedule is designed to combine floor trading with dedicated tasting sessions.
Key figures for the edition
London Wine Fair 2027 brings together approximately 10,000 trade visitors and over 450 exhibitors. That concentration of supply is organised into specialist zones to speed up sourcing and supplier discovery.
Zones and exhibitor profiles at the show
Exhibitors are grouped by format and market focus. Highlighted zones include Esoterica for specialist importers, Mindful Drinking Experience for no and low alcohol portfolios, UK Producers Pavilion for domestic makers and Wines Unearthed for importers making their UK debut. Signature Serve provides a dedicated premium spirits area and BREW//LDN showcases craft beer and cider producers.
Participants cover importers, distributors and producers showcasing new releases and negotiating supply deals with professional buyers.
Programme elements and on-site tools
Beyond stands, the fair offers expert-led masterclasses, strategic tastings and a theatre in Signature Serve with content on spirits trends. The organiser provides an intuitive planner for scheduling meetings and Bottlebooks as a digital reference for product data.
A hosted buyer programme returns with a concierge service for 50 top UK buyers to streamline high-value meetings.
Practical prospecting advice for teams attending
- Target zones before you travel. Book Esoterica meetings for niche importers and schedule Mindful Drinking tastings for low alcohol ranges.
- Use the show planner to set back-to-back tastings and avoid ad-hoc stand visits.
- Prepare digital technical sheets and procurement lists to speed decisions after tastings.
- Allocate time for Signature Serve and BREW//LDN if spirits or craft beer are in your sourcing remit; those areas require longer tasting windows.
These measures turn a packed agenda into concrete sourcing outcomes during the three days of the fair.
Closing note and official link
London Wine Fair 2027 pairs a broad exhibitor mix with scheduling tools and product data platforms to make sourcing efficient for trade buyers. Review the programme and register via http://www.londonwinefair.com and lock in meetings before you arrive at Olympia.
