Laboratory technology sets the pace for research, regulation and industrial quality control across the region. Laborama 2026 takes place from 19 to 20 March 2026 in Brussels and combines a trade fair with a two-day conference aimed at laboratory professionals.
What to expect at Laborama 2026 in Brussels Expo Hall 3
The 26th edition is hosted in Hall 3 of Brussels Expo, Avenue Impératrice Charlotte 1020. Opening hours listed by the organizer are Thursday from 09:30 to 16:30 and Friday from 09:30 to 16:00. Entry is free after registration.
Conference format and scientific sessions
Alongside the exhibition floor, Laborama 2026 runs a two-day programme of invited speakers and scientific sessions. These sessions complement the exhibition by focusing on applied workflows and technical updates relevant to lab users.
Exhibitor profile and technologies on display
Exhibitors cover analytical instrumentation, automation systems, laboratory equipment for quality control and services for biotechnology. The event brings together suppliers of instruments, data management solutions and compliance tools across the laboratory value chain.
How to approach B2B prospecting at Laborama 2026
- Define target use cases. Map three customer profiles and the specific lab pain points your product solves to prioritise meetings.
- Pre-book meetings. Reach out to exhibitors and prospects in advance to reserve 20 to 30 minute slots and use the fair’s tools to locate key companies.
- Run short, result-focused demos. Demonstrations should highlight measurable benefits such as throughput gains, reagent savings or improved traceability.
- Prepare technical collateral. Share spec sheets, comparison tables and validation summaries. Follow up meetings with digital copies to keep the dialogue alive.
- Schedule follow up. Plan contacts on day 3 and day 10 after the fair with tailored information for each lead.
Keep demonstrations concise and prioritise hands-on examples that trigger technical conversations.
Practical facts and key data
- Event name: Laborama 2026, trade fair for the laboratory professional.
- Dates: 19 and 20 March 2026.
- Venue: Brussels Expo, Hall 3, Avenue Impératrice Charlotte 1020, Brussels.
- Edition: 26th edition.
- Hours: Thursday 09:30 to 16:30, Friday 09:30 to 16:00.
- Access: free entry after registration.
Final note and official link
For teams working on analytical workflows or laboratory quality systems, Laborama 2026 gathers targeted suppliers and technical sessions in a compact two-day format. Plan demos and a structured follow up to convert meetings into commercial opportunities. Official information and registration are available at https://expo.laborama.be/en/.
