ISPO Munich 2026 brought together 1,383 exhibiting companies from 49 countries. The countries with the most exhibitors were China (456), Pakistan (129), Netherlands (46) and United Kingdom (43). By sector, the largest groups were Sports & Fitness (355) and Fashion (93).
November in Munich brings industry attention to sport-lifestyle products and retail solutions. ISPO Munich 2026 combines a professional summit and an exhibition aimed at brands, buyers and product teams.
Dates opening hours and venue
ISPO Munich 2026 runs from 3 to 5 November 2026 at the Fairground Messe München. Tuesday 3 November is Summit only with hours 8:30 to 17:00 and doors open at 7:30. Wednesday 4 and Thursday 5 are expo days with hours 9:00-18:00 and 9:00-17:00 respectively.
Program highlights for exhibitors and visitors
The event structure includes the Summit focused on leadership and business topics and the main exhibition showcasing products and commercial solutions. The official site lists Exhibition Programme, Summit Programme, Hosted Buyer Programme and Awards as key components. Product visibility initiatives such as BrandNew and Textrends are part of the event framework.
Company types and exhibition focus
ISPO Munich addresses the sports apparel chain and technical fashion. Exhibition areas cover sportswear brands, technical textile suppliers, retail solutions for specialist stores and activations aimed at athletes and influencers. The Who you can meet and Hosted Buyer Programme sections help segment buyers and professional contacts.
Commercial prospecting and networking tactics
For B2B prospecting, schedule meetings with hosted buyers and target exhibitors in the product zones you prioritise. Prepare concise technical sheets and price lists by channel; design 20-minute demo slots and a clear follow-up plan. Use networking slots and the Athlete & Influencer Programme to initiate conversations that back commercial negotiations.
Awards and product exposure
Entering Awards, BrandNew or Textrends can amplify a product launch and attract trade press and buyer attention. These formats situate products within curated routes across the show floor and editorial coverage.
Closing note and link to official information
Allocate the Summit day to strategy and the expo days to market-facing meetings. Check floorplans and buyer lists to optimise your agenda. Full registration details and the complete programme are available on the official site http://www.ispo.com/en/munich.
Registration and tickets on the official website: ispo.com
