Cybersecurity remains high on the agenda for public administrations and companies. ISET 2027 takes place from 26 to 29 May 2027 in Brno and focuses on technologies and services to protect life, information and assets.
Dates and venue for ISET 2027
ISET 2027 runs from 26 to 29 May 2027 at the Brno Exhibition Centre. The event website contains sections for exhibitors and visitors with practical information on tickets, opening hours, entries and the site map.
Companies and visitor profile at ISET
The main thematic focus is cybersecurity. The fair features solutions for data protection and operational resilience and draws representatives from public administration, security forces and defence-related organisations. ISET takes place alongside IDET and PYROS, which broadens the audience to buyers of physical security, rescue and defence technology.
In 2025 the combined IDET, PYROS and ISET complex presented more than 650 exhibitors from 35 countries and exceeded 35 000 visitors over the event days. Those figures help size the professional audience that typically attends the joint shows in Brno.
How to prepare B2B prospecting at ISET 2027
- Define precise targets
- Map procurement units within administrations and security bodies that purchase cybersecurity and defence solutions.
- Focus on organisations with procurement authority and IT departments holding operational budgets.
- Technical dossiers and compliance
- Carry documentation of certifications and proof of concept that demonstrate regulatory compliance and integration capability.
- Prepare demos that work offline and in controlled environments for security reasons.
- Schedule meetings in advance
- Use the exhibitor catalogue to request meetings with key buyers and potential partners. A prearranged meeting plan preserves time on site.
- Tailor the sales pitch
- Create short, measurable use cases for public and private sectors. Include metrics on risk reduction and operational cost savings when available.
Areas of interest and sector opportunities
ISET’s co-location with IDET and PYROS enables interaction between cybersecurity vendors and buyers of physical and defence systems. That convergence is relevant for hardware-software integrated solutions such as industrial control systems, crisis management and emergency coordination platforms.
2025 figures for the IDET PYROS ISET complex
The 2025 edition of the combined shows gathered over 650 exhibitors from 35 countries and recorded more than 35 000 visits during the event days. Those results reflect the international commercial reach available to companies present.
Final note and official link
For security and cybersecurity suppliers ISET 2027 is an occasion to test proposals before public sector buyers and security services and to coordinate demonstrations with physical security partners. The exhibitor catalogue and practical visitor information are available at http://www.bvv.cz/iset so plan your commercial agenda accordingly.
