The sports business trades rights, sponsorship and tech that reshape audience monetization. International Sports Convention (ISC) 2027 will run from 22 to 26 March 2027 in London with core activity hosted at Tottenham Hotspur Stadium and a calendar of linked events across the week.
Practical facts for ISC 2027
International Sports Convention (ISC) 2027 occupies five days of programming from 22 to 26 March 2027 in London. The event lists Tottenham Hotspur Stadium as the main venue and promotes a Season Ticket that grants access to ISC activity throughout the year. The ISC portfolio also includes targeted summits and awards that take place around the flagship week.
Core themes on the agenda
Official communications highlight recurring topics for the edition: brand partnerships, fan engagement, OTT strategies, artificial intelligence for audience growth, data and analytics, sustainability and integrity. Women’s sport and sector awards also feature as visible strands inside the week.
Who attends and what they buy
ISC addresses the business of sport across rights holders, brands, agencies and technology providers. Present in the event narrative are clubs, commercial teams and corporate sponsors alongside consultancies and data vendors. For suppliers this translates into demands for measurable fan engagement solutions, sponsorship activation tools and analytics platforms.
How to approach prospecting at ISC 2027
Successful outreach requires mapping target organisations to their partnership and data leads. Bring concise case studies that prove uplift in engagement or revenue, and prepare demo formats that fit short meetings. Use the Season Ticket to attend multiple touchpoints and secure follow ups. Focus pitches on the combination of creative activation plus measurable KPIs since those themes recur throughout ISC programming.
What to watch in the sessions
The official programme highlights sessions on monetising OTT, sponsorship activation, AI-driven audience insight and integrity in sport. Panels and awards give visibility to operational projects and vendor solutions. Vendors and commercial teams should pick sessions where decision makers present operational challenges and tailor their meeting requests to those topics.
Final note and official link
If your offer targets sponsorships, fan engagement or training within sport, plan the week around specific meetings and measurable propositions. Detailed programme information, registration options and related events are available at the official site http://internationalsportsconvention.com where ISC also outlines its Season Ticket and satellite summits.
Imágenes
