Marbella becomes a stage for short, decision-driven meetings between suppliers and buyers targeting luxury hotels. The event compresses supplier demonstrations and prearranged exchanges into a tight three-day schedule.
Dates and venue in Marbella
The show runs from 26 to 28 January 2027 at the Palacio de Congresos y Exposiciones Adolfo Suárez in Marbella. The structure centers on 15-minute One to One meetings held on exhibitor stands, with space dedicated to product demonstrations.
One to One format and supporting platform
Hotel & Restaurant Meetings relies on a proprietary digital ecosystem that combines AI matching, an integrated CRM and real-time analytics. The platform schedules highly targeted meetings between validated buyers and exhibitors and supports lead tracking and performance reporting.
Exhibitors profile and target buyers
Participants include companies offering hotel furniture, kitchen and technical equipment, and interior and exterior decoration solutions aimed at four and five star properties. The buyer profile concentrates on decision makers running projects for high-end hotel renovations or refits.
Key figures
The event is organized with 40 exhibitors and 80 hosted buyers. Published operational metrics include exhibitor rebooking above 70 percent within the month following the event, exhibitor satisfaction rated 4.28 out of 5 and hosted buyer satisfaction rated 4.92 out of 5. Reported ROI ranges from 7 to 15 times measured over an 18 month period.
How to prepare B2B prospecting for HRM Marbella 2027
- Define short demos. Design 10 to 15 minute presentations that highlight technical advantages and project fit.
- Match messaging to buyer projects. Prepare one-page technical sheets for each product category to facilitate rapid evaluation.
- Immediate lead scoring. Capture and score leads on site to prioritize follow-up within 48 hours.
- Plan demonstrations. Confirm stand logistics and technical requirements in advance to avoid setup delays during the meetings.
Closing note and official link
For suppliers to luxury hotels this format demands precision in both message and demonstration. Review participation conditions and manage appointments through the event website at http://www.hotel-and-restaurant-meetings.es/en
