January turns Amsterdam into a focal point for European hospitality professionals for four days. Horecava 2027 marks the fair’s 70th anniversary and keeps its commercial focus on foodservice innovations.
Seventy years and the 2027 focus
Horecava dates back to 1957 and celebrates its 70th year in 2027. The event frames the anniversary within its programmatic and commercial activities and continues to serve as a market showcase for products, concepts and operational solutions aimed at hospitality professionals.
Dates, venue and access at RAI Amsterdam
Horecava 2027 runs from 11 to 14 January 2027 at the RAI International Exhibition and Congress Centre in Amsterdam. RAI benefits from its own train station and several local public transport connections which simplify access from across the city.
Sectors and exhibitor profile at Horecava 2027
The fair covers the full foodservice chain. Key segments include fast service, food and wine, hospitality technology and services, interior and design for venues, and startups offering niche solutions. Exhibitors range from ingredient and beverage suppliers to equipment vendors and digital service providers.
Key figures for Horecava 2027
Event communications indicate Horecava draws about 60,000 professionals and the interest of more than 30,000 companies. Those figures reflect a concentrated audience of buyers and decision makers across the Dutch hospitality market.
Program formats and exhibitor options
Participating companies can opt for turnkey stand concepts such as the “Kant & Klaar” packages which include logistics and basic stand services. The fair also organizes themed areas and activities grouped by topic and distributes updates through a biweekly newsletter.
Practical prospecting steps for Horecava 2027
- Prioritize targets and schedule meetings in advance using the exhibitor list.
- Bring compact samples and digital assets with QR codes to speed follow-up.
- Prepare tailored follow-up sequences with timing and messaging for operators, wholesalers and distributors.
- Use thematic zones to record short demos or customer testimonials that support commercial pitches.
- Align your team on rotation and demo responsibilities to ensure a consistent visitor experience.
Final note and link
Horecava 2027 consolidates activity in the Dutch foodservice sector during a milestone year for the fair. For participation options, exhibitor lists and tickets visit http://www.horecava.nl and register the team or review logistical details.
