Hospitality and foodservice professionals will converge in Athens for four days to compare equipment, systems and product lines. HO.RE.CA. 2027 concentrates exhibitors across coffee, kitchen machinery and hotel equipment, which requires a targeted commercial plan before arrival.
Dates and venue for HO.RE.CA. 2027
HO.RE.CA. 2027 runs from 12 to 15 February 2027 at the Athens Metropolitan Expo. Opening hours are 10.00 to 18.00 on each day. The venue address appears in official materials as 328 Vouliagmenis Ave, Agios Dimitrios.
Exhibitor profile at HO.RE.CA. 2027
The event lists 500 exhibitors covering categories such as coffee and beverages, kitchen machinery, hotel equipment and consumables. This combination suits suppliers of professional kitchens, distributors of foodservice products and companies that sell front of house equipment to hotels and restaurants.
Key activities announced for HO.RE.CA. 2027
Programmed areas include the Gastro Hub Stage for culinary demonstrations, the Business Lab Stage focused on business practices and the Panhellenic Coffee Championships for competing baristas. The fair also highlights topics like digital marketing, smart management and POS systems within its exhibition product categories.
Practical steps to prepare B2B prospecting
- Map exhibitors by product category using the exhibitor list and the exhibition floor plan.
- Block meetings with suppliers of kitchen machinery and POS early if your goal is procurement. Product demos are concentrated in dedicated zones.
- Attend Business Lab sessions that align with your negotiation objectives to gather case material and commercial talking points.
Key figures that frame the fair
Official material from the organiser records 500 exhibitors and reports that 74,750 professionals visited the event in 2026. Those figures indicate the scale and potential visibility for brands in equipment and distribution.
Final note and official link
For teams focused on sourcing equipment or upgrading point of sale systems, HO.RE.CA. 2027 is an opportunity to benchmark suppliers and validate technical specs. Check exhibitor lists and the floor plan on the event site to coordinate meetings and build a compact agenda http://www.horecaexpo.gr/en
