Horeca 2026 has 207 exhibiting companies from 19 countries. The countries with the most exhibitors are Poland (53), Italy (26), Hungary (20) and Slovakia (9). By sector, the largest group is Food & Beverage (43).
The hospitality and food service industries converge in Krakow from 4 to 6 November 2026. HORECA 2026 combines a commercial exhibition with training tracks aimed at buyers from hotels, restaurants and catering operations.
Dates and venue for HORECA 2026
HORECA 2026 runs 4 to 6 November at the International Exhibition and Convention Center Expo Krakow. This edition merges the HORECA trade show with ENOEXPO wine fair into a single exhibition footprint.
Sectors and exhibitors at HORECA 2026
Exhibitors cover hotel equipment, restaurant solutions, food products and beverages. ENOEXPO brings wine importers, distributors and producers targeting professional menus and trade buyers.
Typical exhibitor profiles include manufacturers of kitchen machinery, hospitality supplies, artisan food producers and wineries seeking trade visibility.
Program highlights and thematic areas at HORECA 2026
Content tracks include the HORECA Academy and the ENOEXPO Wine Academy. The program features practical workshops for smaller hotel businesses, sessions on sales and marketing for outlets, and winemaking competitions awarding the Medal ENOEXPO.
The show also showcases bakery and confectionery products, professional kitchen equipment and business opportunity actions focused on pairing cheeses and wines.
Key figures from the 2025 edition
The 2025 edition recorded 208 exhibitors and 10,253 visitors. The exhibition covered 8,432 square metres and featured participants from 18 countries. These figures illustrate the event’s commercial scale and international reach.
Preparing B2B prospecting for HORECA 2026
-
Target by channel and buyer need. Prioritise hotel buyers, independent chains and beverage distributors if your product sits in the premium segment.
-
Bring a concise demo. Sensory trials and product demos attract the most attention in hospitality shows; prepare samples, technical sheets and a three minute pitch that links benefits to kitchen or front of house operations.
-
Present clear commercial offers. Have introductory packages and transparent delivery terms for the Polish market.
-
Use the learning tracks to open doors. Attend HORECA Academy sessions and ENOEXPO tastings to start conversations with buyers already engaged in category trends.
-
Follow up fast. Classify leads by priority and send tailored proposals within the first five days after the show.
Closing note and official link
HORECA 2026 reinforces the link between hotel and catering procurement and the wine trade through ENOEXPO. If your goal is to reach professional buyers in Poland, schedule demos and commercial terms ahead of November 4. Registration and event details are available at https://horeca.krakow.pl
Imágenes
