Operators of holiday parks and resorts are redesigning social spaces and family offers to improve visitor experience. Holiday Park & Resort Innovation 2026 takes place on 4 and 5 November at the National Exhibition Centre in Birmingham and gathers suppliers and concepts aimed at modern holiday destinations.
Dates, schedule and venue
Holiday Park & Resort Innovation 2026 runs within the Land, Leisure and Tourism Show on 4 and 5 November at the NEC Birmingham. Opening hours are 10:00 to 17:00 on 4 November and 10:00 to 16:00 on 5 November. The event includes an outdoor-themed Holiday Park Village area inside the venue.
What the Holiday Park Village will showcase
The Holiday Park Village recreates the social side of a holiday park with live entertainment, family-focused attractions, food and drink concepts, leisure activities and relaxed breakout areas. The area is designed as a central meeting point and on day one it will host an industry evening with drinks and live music for exhibitors and partners.
Exhibitor profile and product focus
Exhibitors span accommodation providers, hot tub and spa manufacturers, waterpark and attraction suppliers, and outdoor equipment vendors. The organiser publishes a detailed exhibitor list with companies covering entertainment, supplies and auxiliary services for holiday parks and resorts.
How to prepare B2B prospecting at the show
Preparation is decisive. Start by filtering the exhibitor list to identify target suppliers and schedule meetings in the Holiday Park Village, where informal demonstrations and product conversations are easier. Bring concise technical sheets and a clear commercial proposition for short meetings. Use the evening gathering on day one to secure follow-up meetings and prioritise visits to stands in water attractions and hospitality supply categories.
Practical steps to maximise the visit
- Plan your route by product category: accommodation, water attractions, hospitality and outdoor equipment.
- Use the Village for informal pitches and to test experience concepts away from busy aisles.
- Check the Land Leisure & Tourism Stage schedule to align stand visits with demonstrations relevant to your prospects.
Closing note and registration
For companies supplying the holiday park and resort market, Holiday Park & Resort Innovation 2026 concentrates product showcases and networking opportunities within a themed environment. Registration, exhibitor lists and visitor passes are available through the official site http://www.holidayparkshow.co.uk so you can plan meetings in advance.
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