January opens with a focused trade moment for hospitality in Nuremberg. Hoga 2027 brings together suppliers and buyers from hotels, restaurants and large-scale catering at Messe Nürnberg from 17 to 19 January.
Dates and venue for Hoga 2027 in Nuremberg
Hoga 2027 runs from 17 to 19 January at Messe Nürnberg. The organiser provides resources such as a hall plan and exhibitor directory to aid pre-event planning. A tight three-day schedule makes appointment-setting essential.
Who attends Hoga 2027
The audience consists of professionals in hospitality, gastronomy and collective catering. Exhibitor profiles range from commercial kitchen equipment manufacturers to food and beverage suppliers and service providers for front and back of house operations. Media and sector partners are listed among the event collaborators.
How to prepare B2B prospecting at Hoga 2027
- Segment targets into hotels, independent restaurants and contract catering and prioritise 10–20 contacts per day.
- Use the exhibitor directory to shortlist buyers and map stands on the hall plan before arrival.
- Schedule meetings in advance to secure demonstration slots and avoid downtime during busy hours.
- Prepare concise technical sheets, case studies and clear commercial terms. Delivery capability and after-sales support matter in commercial kitchen sales.
- Plan compact product demos that show operational advantages. Immediate feedback at the stand can accelerate decision cycles.
Key figures for Hoga 2027
- Professional visitors listed for this edition: 7000.
- Dates: 17–19 January 2027.
- Venue: Messe Nürnberg.
Final note and official link
Enter Hoga 2027 with a segmented meeting plan and product materials tailored to quick buying decisions. Check the exhibitor directory and hall plan before you travel and arrange meetings ahead via the official site https://www.hoga-messe.de to make the most of the three days.
