The autumn season in Heilbronn brings regional offerings in construction, gastronomy and wellness together in a single venue. Four days that combine sales opportunities, demonstrations and leisure for families and businesses.
Dates and venue
Heilbronner Herbstmesse 2026 will take place from October 1 to 4, 2026 at Theresienwiese in Heilbronn. The program is developed across a venue of more than 35,000 m² and five experience worlds that organize the offerings by theme.
Five experience worlds and exhibitor profile
The areas highlighted in the event communication are Haus & Zukunft, Genuss & Lifestyle, Handwerk & Region, Familie & Tourismus and Wellness & Gesundheit. In total more than 200 exhibitors participate, presenting everything from housing solutions to regional food products and health and wellness services.
Key figures
The exhibition space exceeds 35,000 m² and the organizers indicate the presence of more than 200 exhibitors. The exhibitor directory will be available online in early September 2026, allowing you to plan agendas and visits in advance.
Program and featured activities
The framework includes stage actions and shows aimed at families. Among the first announcements are the theatre for adults with “Tatort Telefon” by the Polizeipräsidium Heilbronn on Friday, October 2 at 15 00, the performance of Obergrombacher Danzlbergmusik on Saturday, October 3 at 11 00 and the rockabilly concert by Foxes on Sunday, October 4 at 11 30. The organizers also announce demonstrations, product presentations and regional gastronomic offerings within the Genuss & Lifestyle areas.
How to prepare B2B prospecting in Heilbronn
Check the exhibitor directory as soon as it is published and select contacts by experience world. For construction prioritize exhibitors in Haus & Zukunft and Handwerk & Region. For food focus appointments in Genuss & Lifestyle and look for indicators of local production. For health and wellness direct interest to stands within Wellness & Gesundheit.
Schedule meetings in advance, define 3 concrete messages per segment and prepare samples or data sheets for quick delivery. Use the stage actions to map companies with an active presence in the program and request 20 to 30 minute meetings during the less busy hours.
Reflection and next step
Heilbronner Herbstmesse 2026 mixes commercial offerings and family-oriented programming within an experience-based format that makes it easier to segment prospecting. If your goal is to capture local customers or validate regional products, consult the exhibitor directory and purchase tickets and times on the event website https://hnh-herbstmesse.de and organize your agenda according to the five thematic areas.
