Horticultural production is moving fast toward data-driven control, robotics and circular approaches to reduce inputs and increase reliability. Three days in Amsterdam map technologies targeted at growers and breeders working in protected cultivation.
Dates and venue for GreenTech 2027 in Amsterdam
GreenTech 2027 takes place from 15 to 17 June at Amsterdam RAI. The event series runs annual editions in multiple regions and focuses on technology for the early stages of the horticulture value chain and production issues for growers and breeders.
Technical themes at GreenTech 2027
Public information highlights thematic streams such as circular horticulture, flowers, medicinal plants, robotics and artificial intelligence, soft fruits and vegetables. This mix signals an emphasis on data management, automation and production-scale solutions for controlled environment agriculture.
Company profiles and commercial opportunities
Exhibitors typically include greenhouse equipment manufacturers, sensor and software providers, automation integrators and plant breeding companies. For commercial teams the priority is aligning product benefits with operational KPIs related to crop yield, quality and labor reduction. Prepare clear use cases per crop and measurable outcomes to accelerate technical conversations.
What to show during meetings
- Short, measurable success stories by crop.
- Details on integration with existing control systems and data formats.
- Post-sale support and training roadmap.
Practical prospecting tactics for the show floor
Target contacts by technical role rather than company size. Key interlocutors in horticulture are crop managers, production heads and automation technicians. Book short in-stand demos and prepare follow-up materials that explain implementation timelines and pilot conditions.
Use focused live demos that illustrate immediate benefits. Secure the technical contact and propose a pilot with defined indicators. Send follow-up documentation within 48 hours to maintain momentum.
Practical information for exhibitors and visitors
The venue is Amsterdam RAI. The official site publishes news and thematic updates relevant to exhibitors and buyers. If your goal is to engage growers or specialized distributors, schedule demos and prepare technical documentation in English and other relevant languages for international buyers.
Closing recommendation
GreenTech 2027 gathers technologies applicable to production stages of horticulture, from sensors and data platforms to automation. Enter the show with crop-specific cases, clear metrics and a defined implementation path to improve prospecting outcomes. Find program details and registration at https://www.greentech.nl and schedule technical meetings in advance.
