FutureTec 2026 brought together 56 exhibiting companies from 3 countries. The countries with the most exhibitors were Germany (17), Spain (2) and China (1). By sector, the largest groups were Technology & IT (7) and Cybersecurity (6).
Decisions about software procurement and AI adoption increasingly hinge on managing vendor dependencies and compliance risks.
FutureTec 2026 takes place on 8 October 2026 at Volksparkstadion in Hamburg. The one-day format pairs an exhibition area with a program of keynotes, workshops and practical sessions aimed at comparing solution approaches.
Dates and venue for FutureTec 2026
The event starts at 10:00 on 8 October 2026 at Volksparkstadion, combining exhibition space with focused sessions and interactive workshops throughout the day.
Companies and attendee profile at FutureTec 2026
Targeted at decision makers from SMEs, public administration and social sector organizations, the show brings together more than 50 specialist exhibitors on topics such as infrastructure and cloud, data platforms, security and compliance, and AI automation. Attendance is limited to 1,000 professionals to preserve time for technical conversations and follow-up discussions.
Program and standout activities at FutureTec 2026
The editorial focus is on comparing approaches rather than single-product showcases. The agenda includes keynotes that frame strategic trade-offs, panels that surface competing positions, and workshops that apply methods to concrete problems. Tools like the sovereignty check and themed guided tours help visitors map alternatives against their organizational constraints.
Workshops aim for hands-on work on selected issues, moving beyond presentation toward actionable evaluations. Panels highlight tensions and choices where no single solution fits all environments.
Commercial prospecting tactics for FutureTec 2026
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Segment contacts by decision role and technical need. The audience mixes C-level, IT leaders, procurement, compliance and business units.
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Bring concise use cases and measurable impact. Attendees compare solutions under realistic conditions; deliverables that outline architecture, constraints and budget range make meetings productive.
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Plan short comparative demos. With over 50 exhibitors onsite, capturing attention requires quick, differentiating demonstrations that show advantages versus open source and proprietary options.
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Leverage the sovereignty check in your sales pitch. Framing conversations around long-term dependency and operational fit steers buyers toward durable choices.
Key figures
The show features more than 50 exhibitors and limits attendance to 1,000 professionals.
Closing recommendation and official link
If your objective is to engage buyers who must reconcile technical and managerial priorities, prepare materials that enable objective comparison and fast proof of concept. Tickets and event details can be found at https://www.viakom.de/futuretec, where the program and workshop information are published.
Imágenes
Registration and tickets on the official website: futuretec.io
