The tenth edition of Franczyza Expo runs January 26 to 28, 2027 at Ptak Warsaw Expo in Warsaw. The event gathers franchisors, suppliers and technology vendors focused on network management and retail solutions.
Practical information for Franczyza Expo 2027
Official dates are January 26 to 28, 2027 with daily hours from 10:00 to 17:00. The venue is Ptak Warsaw Expo, Hall E, located at Al. Katowicka 62, Nadarzyn. The centre advertises free parking for visitors.
Sectors and exhibitor profile for the 2027 edition
Exhibition sectors list includes Food & Beverage franchise concepts, retail and convenience chains, education franchises, fitness and wellbeing, entertainment and VR concepts, B2B services for franchise networks, and software and POS systems. Exhibitors span franchisors from multiple industries, manufacturers and distributors, startups with innovative models, retail chains, financial institutions and consulting firms focused on network development.
Key figures for Franczyza Expo 2027
The event reports 4,276 attendees and 87 exhibitors. This marks the tenth edition and takes place in one of the largest trade fair centres in Central and Eastern Europe.
How to prepare B2B prospecting at Franczyza Expo 2027
- Define target segments
Split prospects into franchisors planning expansion, technology providers for networks and consultancies leading rollouts. Tailor messaging to the specific pain points of each group.
- Prioritize live demonstrations
Show functional demos for software that reduce operational tasks and present integration requirements clearly. For hardware bring performance comparisons and installation timelines.
- Time-box meetings and track outcomes
Schedule 20 to 30 minute sessions. Use a short briefing and a follow-up template capturing interest level, decision authority, budget range and next steps. Update CRM immediately after each meeting.
- Speak the language of network operators
Focus conversations on replicability, cost per store and implementation timelines. Decision makers favor concrete metrics over broad visions.
- Use the fair plan and exhibitor catalogue
Download the exhibitor catalogue and the fair plan to map your route through Hall E and prioritise stands. Planning reduces time wasted on low-probability meetings.
Logistics and visitor access
Hall E at Ptak Warsaw Expo is the designated space for Franczyza Expo 2027. The address is in Nadarzyn and the venue provides a fair plan and exhibitor lists that help schedule visits and interviews.
Closing recommendation
If your offer targets franchise networks or retail chains, structure presentations around measurable operational gains and clear deployment steps. Consult the official site for registration, floor plans and the exhibitor catalogue at http://franczyzaexpo.pl/en
