With 127 exhibitors in its last edition, Florall has established itself as an essential event for professionals in the horticultural sector. This trade show will take place on August 25, 2026, in Waregem, Belgium, focusing on ornamental plants and nursery products. Attendees will find a wide range of products and services that can help boost their business in horticulture.
Context and history of the event
Florall is held twice a year, once in March and once in August, at the Waregem Expo. Since its inception, it has been a meeting point for horticulturists looking to showcase their products to an international professional audience. The fair has adapted to the sector’s needs, providing a space for professionals to exchange ideas and learn about the latest trends.
Practical information: dates and venue
The next edition of Florall will take place on August 25, 2026, at the Waregem Expo, a venue that offers 500 free parking spaces. The fair will open its doors from 9:00 AM to 6:00 PM, allowing visitors to explore the various offerings from exhibitors throughout the day.
Sectors and types of companies present
Florall attracts a variety of exhibitors from the horticultural sector, including nurseries, producers of ornamental plants, and suppliers of related products. This event is an excellent opportunity for those looking to network and meet other professionals in the field.
Program and highlighted activities
In addition to product exhibitions, Florall will feature informative sessions and training, such as the phytolicence training scheduled for 2:30 PM. These activities are essential for professionals who want to stay updated on regulations and practices in the sector.
Commercial prospecting and networking
To maximize the experience at Florall, it’s crucial to prepare a prospecting strategy. Identifying target exhibitors and planning meetings with them can be key to establishing business relationships. Having a list of questions and clear objectives will help make the most of the time at the event.
Key figures
With 127 confirmed exhibitors, Florall is an event that cannot be overlooked by industry professionals. The participation of renowned companies ensures a variety of products and services that can benefit attendees.
The importance of Florall in the horticultural sector is undeniable. For more information about the event and how to register, visit their official page.
