Major equipment and field solutions set purchase cycles and investment agendas across farms. FIMA Agricola 2028 takes place from 15 to 19 February 2028 in Zaragoza and brings together manufacturers, dealers and agricultural professionals.
Dates and venue for FIMA Agricola 2028
The event runs on the stated dates at Feria de Zaragoza. The venue is connected by road, rail and air and provides visitor and exhibitor services such as interactive floor plans, shuttle buses and advance parking booking.
Exhibitors and attendee profile
The fair hosts 1,200 brands and exhibitors. The professional audience includes machinery manufacturers, distributors, farm technicians and procurement managers from the agri-food channel. Exhibitor profiles cover machinery, irrigation systems, digital solutions and components.
Program and notable activities
The schedule combines technical sessions, commercial presentations and awards for innovation and excellence. Activities include forums on rural development, sessions on renewable energy in irrigation and trade mission meetings. Specialized tracks such as talent connection and Fima Tech link companies with emerging profiles in the sector.
Key figures and international reach
FIMA Agricola 2028 deploys over 100,000 square metres of exhibition space and schedules more than 50 conferences. Visitor attendance reaches 187,000 professionals and participating brands represent roughly 35 countries, highlighting the show as a marketplace for irrigation, digitization and mechanization solutions.
Preparing B2B prospecting at the fair
Set concrete contact objectives per product and segment before attending. Use the exhibitor platform and interactive map to shortlist priority stands and arrange meetings in advance. Prioritize on-site demos for machinery and obtain technical specifications in writing to compare offers post-visit. Bring clear product sheets and technical dossiers in the language of your prospects; trade fair traction depends on demonstrations and accurate data.
Block time for demonstrations and reserve meeting slots to cover nearby halls efficiently. Use sector forums to position your offer within debates on digitization, irrigation and sustainability.
Closing note and official link
FIMA Agricola 2028 assembles machinery, technology and services that influence farm-level investment choices. If you plan to evaluate suppliers, organise equipment trials or appoint distributors, arrive with technical requirements and meeting slots secured. Program details and registration options are available at http://www.feriazaragoza.com/fima-agricola
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