Autumn in Piedmont puts the white truffle back at the center of the gourmet calendar. The Fiera Internazionale del Tartufo Bianco 2026 brings a mix of marketplace activity, live cooking and territory-based events aimed at both trade buyers and hospitality professionals.
Dates and venue in Alba
The fair runs from 10 to 11 October 2026 in Alba. The Palazzo Mostre E Congressi is the main reference venue and the organizers operate from Piazza Medford 3 in Alba.
Highlights of the 96th edition
The 2026 edition is listed as the 96th and includes the world truffle market, cooking shows and high-end aperitifs, taste laboratories and educational courses. Featured items in the official program include Barolo meets Rioja sessions, the Taste Lab brunch at Castello di Roddi and special dinners and events. Family-oriented activities appear under Alba Truffle Bimbi.
Attendee profile and commercial opportunities
Participants come from fine gastronomy, boutique food distribution, wine trade and hospitality. Companies in food and beverage will find contacts with buyers focused on premium products and horeca actors interested in truffle supply and wine pairing.
Practical prospecting advice for trade visitors
- Book meetings in advance with buyers and distributors listed in the fair program to secure tasting slots.
- Bring concise technical sheets and small tasting portions suitable for the Taste Lab and stand tastings so buyers can assess sensory quality and traceability.
- Attend cooking shows and pairing sessions to identify concrete product uses and buyer needs.
- Use associated events such as the Taste Lab brunch or Castello di Roddi dinners to schedule focused B2B conversations with chefs and sommeliers.
- Set clear next steps after each contact with deadlines for sample delivery or commercial proposals.
Logistics and tickets
The official calendar includes online ticketing and an early bird discount window. The program pairs market space with folkloric events and professional sessions, with the Palazzo Mostre E Congressi serving as the logistical hub for exhibitors.
Final note and official link
Fiera Internazionale del Tartufo Bianco 2026 combines market activity with curated culinary experiences. For commercial teams the most effective approach is to turn live demonstrations into scheduled business meetings with immediate follow up. Check the full program and buy tickets at https://www.fieradeltartufo.org to align your agenda with the 96th edition.
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