The Centre-Val de Loire food and farming scene concentrates key commercial activity in Tours each November. Ferme Expo Tours 2026 pairs an agricultural showcase with a gastronomy and wine zone and a schedule of professional meetings.
Dates and venue for Ferme Expo Tours 2026
Ferme Expo Tours 2026 runs from 13 to 15 November at the Parc des expositions de Tours. The Grand Hall reopens for a second consecutive year, expanding the space available for exhibitors and on-site demonstrations.
What exhibitors show and who attends in 2026
Exhibitors include farmers, livestock breeders, producers and food and wine sector professionals. The gastronomy and wine area highlights artisanal products and regional specialties. The agriculture zone features machinery, presentations and livestock competitions with more than 1000 animals on display.
Program highlights at Parc Expo de Tours
The 20th edition balances exhibition areas with activities for both professionals and general visitors. Events include animal presentations and contests, machinery demonstrations and a dedicated Gastronomy & Wines section for tastings. Nearly 40 professional meetings provide a structured slot for business conversations.
Key figures for the 20th edition
- Visitors 40 000
- Exhibitors 330
- Animals over 1000
- Professional meetings nearly 40
These figures help quantify the fair’s scale and guide resource allocation for sample handling and commercial follow-up.
How to prepare B2B prospecting at Ferme Expo Tours 2026
- Split your schedule by zones. Allocate time for machinery demonstrations if sourcing equipment and for the Gastronomy & Wines area when targeting distributors and buyers.
- Make use of professional meetings. With nearly 40 scheduled meetings, combine pre-booked slots and ad hoc visits to priority exhibitors.
- Bring clear product samples. Buyers in food and wine appreciate labeled samples and technical datasheets for immediate assessment.
- Set day-by-day targets. Given the visitor volume, define daily KPIs: meetings started, qualified leads, and product trials completed.
Closing thought and official link
For companies active in regional agri-food chains, structuring presence at Ferme Expo Tours 2026 sharpens prospecting outcomes. Check exhibitor listings and the professional meeting calendar at http://www.ferme-expo.com to align teams, samples and schedules with the event layout.
