January turns Vienna into a showcase for vacation offers and leisure products with a trade fair that blends consumer demand and industry presence. Ferien-Messe Wien expands its program to include a substantial mobility component inside the VIECON Messe Wien venue.
Dates and venue for Ferien-Messe Wien 2027
The event runs from 14 to 17 January 2027 at VIECON Messe Wien. Access is available via the U2 metro line and the fair publishes distinct entrances for the main areas. Opening hours are Thursday to Saturday 10:00 to 18:00 and Sunday 10:00 to 17:00.
Key figures to understand the scale
The 2026 edition gathered 86,000 visitors and over 450 exhibitors. The fair schedule accounts for 32 hours across four days and included 170 travel cinema contributions. The Vienna Drive mobility area displayed more than 250 vehicles for testing and comparison.
Program highlights and activity zones
The fair features content-driven and experiential zones. Notable sections include ReiseArena, Flavours Bühne, the Reisekino, Silent Cinema and a dedicated children program. Vienna Drive serves as a separate mobility hall with dealers and vehicles available for on-site testing.
Sectors and company profiles on site
Exhibitors span national and international travel operators, cruise companies, destination marketing organisations, leisure providers and firms focused on mobility for travel. This mix allows simultaneous consumer-facing promotion and commercial meetings between suppliers and distributors.
Practical steps for B2B outreach at the show
Define clear goals before attending and build an agenda segmented by contact type. Prioritize meetings with agencies and operators matching your product profile. Use program stages and the travel cinema to arrange content-led meetings with press and marketing partners. In Vienna Drive, focus on demonstrations and technical documentation as dealers often require hands-on comparison.
Collect leads with explicit consent and set a follow-up plan that assigns timelines and tailored collateral per segment. For trade sales highlight pricing, lead times and commercial terms. For visibility and partnerships, prepare demo content and short videos to distribute after the show.
Final note and official source
Ferien-Messe Wien 2027 pairs a high visitor turnout with thematic zones that support targeted commercial actions. For practical information on tickets, exhibitor lists and the detailed program consult the official website http://www.ferien-messe.at
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