January is a key month for regional housing markets in Bavaria. The Frankonia Real Estate Fair 2026 takes place on January 24 and 25 at Brose Arena in Bamberg and gathers companies and services linked to property development and sales.
Practical information for the Bamberg edition
The fair runs on January 24 and 25, 2026 at Brose Arena. MTB Messeteam Bamberg GmbH organizes the event and publishes an exhibitor directory and a lecture program on the official website. Visitor information and exhibitor services, including hall plans, are available online to plan attendance.
Types of exhibitors on site
Exhibitors referenced on the event site include construction firms, housing developers, manufacturers of building elements and financial providers offering home financing. Testimonials on the site also mention companies focused on timber houses and building components, indicating a mix of technical suppliers and commercial offers targeted at both consumers and professional buyers.
Program and on-site services to note
The website lists an Ausstellerverzeichnis and a Vortragsprogramm. The program features presentations and official greetings along with sessions aimed at the regional audience. Brose Arena hosts both the exhibition area and the lecture rooms, centralizing logistical and presentation spaces.
B2B prospecting tactics for the fair
- Scan the Ausstellerverzeichnis and shortlist exhibitors that match your target accounts. Request meetings in advance by email to secure time slots.
- Pick talks in the Vortragsprogramm where product managers or sales directors are speaking. Those sessions help identify decision makers and open doors for follow ups.
- Prepare concise case studies with regional relevance and measurable outcomes. Short, data-driven materials are more effective than long brochures.
- Use a digital lead capture method to qualify contacts on site and assign follow-up priorities. Plan a first contact within 48 hours and a structured three-step follow-up during the first month.
- For technical offers, schedule on-stand demos and a checklist of technical questions to quickly assess client readiness and budget alignment.
Leverage exhibitor feedback when planning
Exhibitor statements on the event site highlight smooth organization and regional reach. Factor that into your plan by emphasizing product features and financing options that resonate with a Franconian audience.
Final recommendation and link
Define measurable goals for the two days at Brose Arena and align meetings with the Ausstellerverzeichnis before January 24. Full registration details and the program are available at https://immobilienmesse-franken.de. Enter the fair with a targeted schedule and a short follow-up plan to convert contacts into commercial opportunities.
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