The toy market is shifting fast under sustainability and digital trends. Feria del Juguete 2026 takes place from 27 to 31 January 2026 in Nuremberg and condenses product launches and industry programming in one venue.
Dates and venue for the 2026 edition
Feria del Juguete 2026 runs from 27 to 31 January 2026 at Messe Nürnberg. The site hosts halls dedicated to categories ranging from wooden toys and baby products to electronic play and model-making.
Focus areas and themes this year
Official themes highlight practical axes for commercial visits. Among them are ToyTrends, New Product Gallery, Sustainable Collection and the StartupArea. Professional formats listed include the Toy Business Forum, Value of Play Conference and the Toy Award.
Exhibitor profile and product categories
The fair gathers manufacturers and distributors with portfolios across dolls and plush, baby and toddler products, technical and educational toys, board games, model making and outdoor play. Licensing and merchandising have dedicated zones while emerging companies concentrate in the StartupArea.
How to approach B2B prospecting
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Map halls by product and value chain. Prioritize ToyTrends and Sustainable Collection to find sustainable materials or product innovations.
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Prepare short, segmented pitches. The first contact should state the commercial value for retail or distribution in under 30 seconds.
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Bring printed catalogs and instant digital access. Offer product videos or technical sheets you can send on the spot to speed decisions.
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Book meetings in advance using the venue tools and exhibitor lists. Reserve MeetingSpaces at Messe Nürnberg for 20–30 minute interviews.
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Follow up by vertical. Classify contacts by buyer type: major chains, regional distributors, importers and licensing agents to prioritize post-fair outreach.
Program value for commercial strategy
Conferences and curated galleries serve as practical trend indicators. Takeaways from the Value of Play Conference and selections in the New Product Gallery help spot items with higher placement potential in retail channels. The StartupArea is the place to locate agile suppliers suited for market tests.
Brief history and context
Spielwarenmesse marks its 75th anniversary in 2026, reflected in ToyHistory content and special exhibitions. That heritage sits alongside a current agenda focused on sustainable materials and the convergence of physical toys with electronic features.
For logistics and registration consult the official site at https://www.spielwarenmesse.de and check ToyTrends and StartupArea to refine your commercial plan before travel. Arrive with clear targets by hall and ready-to-send materials to convert contacts into measurable opportunities in the weeks after the fair.
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