Autumn brings a compact schedule for equestrian sport and trade to Lyon over five days. Equita Longines 2026 merges international-level competition with a commercial offer aimed at both professionals and enthusiasts.
Dates and venue for Equita Longines 2026
The event runs from 28 October to 1 November at Eurexpo, Boulevard de l’Europe, Chassieu. Opening hours vary across the programme with extended hours on 31 October and an afternoon close on 1 November. Ticketing and exhibitor contacts are handled through dedicated lines provided by the organiser.
Industry segments and exhibitor profile
Disciplines on the agenda include show jumping, dressage, driving and western riding. That mix points to exhibitors supplying competition equipment, saddlery and tack, veterinary and health services, and cultural and entertainment offers tied to the horse. The layout suits companies targeting the sport, leisure and equine care segments.
Programme highlights and event areas
The fair combines sporting arenas and public shows with audiovisual coverage via live streaming and the Equita Lyon TV channel. A health zone addresses animal welfare and related services. Cultural pockets feature traditional equestrian practices alongside demonstrations that run across the five-day schedule.
B2B prospecting approach for exhibitors and visitors
To convert presence into qualified leads, focus on concrete steps. Map exhibitor locations by product category and arrange meetings outside peak competition times. Use the event streaming to monitor key classes and coordinate appointments with attendees following specific sessions. Record buyer needs during each meeting and set precise follow-up actions with deadlines and assigned contacts.
Practical prospecting tactics
- Preselect target exhibitors and request meeting slots in advance.
- Use extended-hours days for product demos aimed at trade visitors.
- Visit the health zone if your offering serves veterinary or welfare markets.
Visitor logistics and programme access
Ticketing and practical information are available through the event booking channels. Eurexpo’s layout supports simultaneous attendance at arena events and stand visits. Remote viewers can follow competitions and selected content via the official live stream and video channel.
Equita Longines 2026 functions as a meeting point between competition and commerce for the equestrian sector. Prepare an agenda, prioritise meetings with specialised suppliers and use the event’s streaming tools to spot opportunities in real time. Check schedules and access details on the official site http://www.equita-longines-lyon.com to organise your visit and meetings.
