Late November in London brings an indoor festive food showcase at Olympia. From 26 to 29 November 2026 the Eat & Drink Festival - Christmas London 2026 stages producers, cocktail bars and themed areas aimed at seasonal shopping and live demonstrations.
Dates and venue Olympia Exhibition Centre
The festival runs from 26 to 29 November 2026 at Olympia Exhibition Centre, London. The onsite layout mixes retail zones with live stages and published timetables for demonstrations and talks.
What to expect this edition
Program sections listed for the event include Santa’s Grotto, Festive Shopping, Glam Station and the Eat & Drink Festival area. Visitors will also find The Christmas Corner and The Christmas Bandstand, plus dedicated Festive Fizz and cocktail bars.
The floorplan pairs independent artisan producers with larger branded stands. Offerings focus on items suitable for Christmas hampers from chocolates and confectionery to pantry staples and giftable drinks.
Food stage highlights and demonstrations
The Christmas Kitchen acts as the central demo area for chefs and drinks experts, with live cooking and practical sessions. The agenda references demos and book signings, and names such as Andrew Dickens and Dean Edwards appear in the programme as presenters of festive dishes.
The Great Eat brings street food visionaries with seasonal plates while The Christmas Market concentrates artisan ingredients and produced goods for the holiday table. Workshops and a Live Stage timetable provide opportunities for scheduled sessions.
Preparing a B2B prospecting plan for the show
For commercial teams targeting buyers or distributors in food and drink, a focused plan matters. Segment exhibitors by category: artisan producers, beverage and mixology, and gourmet retail. Schedule meetings in quieter slots away from peak demo times for more productive conversations.
Bring compact samples suitable for shipping, clear product sheets with wholesale pricing, and curated hamper proposals. Set a clear objective per meeting whether that is sending a catalogue, arranging a pilot order or securing a listing. Visual materials that demonstrate supply capacity and certifications help fast decisions.
Onsite, use tasting areas to run controlled samples with interested buyers and agree follow-up actions and timelines before leaving the stand.
Practical info for visitors and exhibitors
Ticketing and visitor guidance are handled under Plan Your Visit on the event site. Exhibitor pages include stand bookings, sponsorship options and contact forms to arrange space or partnerships. The organiser also offers galleries and a full exhibitor list to plan meetings ahead of arrival.
Closing recommendation
Eat & Drink Festival - Christmas London 2026 bundles artisan product, branded stands and mixology under one roof for the holiday season. Commercial teams should prioritise segmenting targets, preparing wholesale-ready samples and booking meetings in advance. Find tickets and detailed visitor information at http://www.eatanddrinkchristmaslondon.com to build your event agenda.
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