Digital marketing is accelerating its transformation driven by AI adoption, the convergence of MarTech and AdTech, and the push of audiovisual content. In that context, DigiMarCon Netherlands 2026 will be held from September 17 to 18, 2026 in Amsterdam and returns to the Johan Cruijff ArenA as its venue. This article breaks down who attends, the main topics and how to prepare B2B prospecting to make the most of two intense days.
Dates and venue of DigiMarCon Netherlands 2026
DigiMarCon Netherlands 2026 will take place on September 17 and 18, 2026 at the Johan Cruijff ArenA, Amsterdam. The format combines in-person attendance with an online option and features areas dedicated to presentations, exhibition and networking. The organizers offer regular passes and virtual modalities according to the program information.
Profile of companies and sectors at DigiMarCon Netherlands 2026
The event brings together companies focused on marketing and sales, providers of AdTech and MarTech solutions and firms from the audiovisual and media sector. Attendees include digital agencies, media owners, SaaS platforms and in-house marketing teams interested in automation, analytics and personalization.
Agenda and featured topics at DigiMarCon Netherlands 2026
The published program outlines a wide selection of technical and strategic areas applied to digital marketing. Topics included on the agenda are
- AdTech and MarTech
- Generative artificial intelligence and AI agents
- App marketing and mobile marketing
- Data science, big data and predictive analytics
- Conversion rate optimization and customer experience
- Content marketing, video marketing and social commerce
- Programmatic advertising and paid search
- Privacy, personalization and attribution
In addition, the event structure includes keynote sessions, master classes and an exhibition hall with demos and vendor booths.
Key figures for DigiMarCon Netherlands 2026
The DigiMarCon series presents global reach figures that are reflected in the European edition. Organizers state more than 35,000 attendees worldwide and around 1,000 exhibitors across the series. This European edition is announced as the fifth annual edition of the European format and brings together sponsors, technology providers and agencies at the Johan Cruijff ArenA.
How to prepare B2B prospecting for DigiMarCon Netherlands 2026
- Focus target accounts by technology or service. Prioritize clients that adopt AdTech or MarTech and that show investment in analytics or customer experience.
- Prepare a short, concrete value pack. Present a one-page use case, measurable benefit and technical requirement to facilitate quick meetings at the booth or in networking rooms.
- Schedule meetings in advance. Use exhibitor lists to request demos before the event and reserve 20-minute slots during the day for meetings.
- Prepare scalable demos. At high-volume fairs, demos should be reproducible and clear in under ten minutes.
- Materials and follow-up. Bring case examples, links to short videos and an email follow-up flow that includes metrics and pilot proposals.
These actions prioritize efficiency and conversion in an environment with concentrated technological offerings.
Reflection and registration
DigiMarCon Netherlands 2026 arrives at a time when the combination of AI, data and audiovisual formats is redefining campaign execution and media buying. If your goal is to compare vendors, validate automation solutions or start pilots, planning your agenda and prospecting in advance will make a difference. Check practical information and pass types on the official website https://digimarconeurope.com and book in advance to arrange meetings at the Johan Cruijff ArenA.
