Mountain tourism stakeholders will converge in Grenoble in January 2027 to update offers for both winter and summer seasons. The timing matters for buyers who are re-evaluating product ranges and sustainability credentials ahead of the season.
2027 edition and logistics
Destination Montagnes - Grand Ski 2027 runs from 19 to 20 January 2027 at Alpexpo in Grenoble. The event is organised by Atout France and appears as the 36th edition in the official calendar. The venue places the trade show in the Rhône-Alpes region to showcase regional mountain offers to international buyers.
Exhibitors and visitor profile
Exhibitors typically include mountain lodgings, restaurants, tourist offices, ski resorts, transport providers and activity operators. Visitor profiles listed for the event focus on tour operators, travel agencies and incoming agencies looking for new suppliers.
Practical advice for B2B prospecting at Destination Montagnes - Grand Ski 2027
To convert meetings into contracts, prepare clear product sheets for winter and summer, include group rates, service capacities and documented sustainability measures. Segment your outreach by buyer type and set meeting objectives in advance.
Concrete steps
- Map tour operators and agencies that match your target markets and request meetings through visitor tools.
- Pack technical documents with packages, cancellation policies and minimum group sizes.
- Highlight environmental and social practices that differentiate your offer.
These steps are tailored to Destination Montagnes - Grand Ski 2027 and aim to help suppliers reach commercial agreements during the two days at Alpexpo.
Sector priorities reflected in the event
Official communications emphasise updating the French mountain offer to meet changing customer expectations and to tackle environmental and societal challenges. Products and commercial messages that address year-round tourism, accessibility and reduced environmental footprint are likely to dominate conversations.
Closing note and official link
Plan meetings and prepare technical dossiers before 19 January to make the most of the buyer presence in Grenoble. Check the programme, exhibitor lists and accreditation channels at the official site http://www.grandski.org for logistics and schedules at Destination Montagnes - Grand Ski 2027.
