Agencies and resellers focused on branded merchandise gather in Lyon at the start of February. The promotional product and promotional textile market relies on face to face evaluations of quality, customization and lead times.
Dates and venue in Lyon
CTCO Lyon 2027 runs from 2 to 4 February 2027 at Eurexpo. The edition takes place alongside C!Print and concentrates three days of activity for professionals in promotional items and textile. The event is organized by Infopro Digital Trade Shows.
Exhibitor and visitor profile
CTCO assembles traditional promotional product suppliers, textile brands and personalization specialists. The exhibitor mix ranges from manufacturers to distributors and service providers focused on on‑demand finishing. The audience includes communication agencies, resellers and marketing buyers responsible for campaign and merchandising procurement.
Program highlights at CTCO Lyon 2027
The program features specialist sessions, live product demonstrations and a Print Lab area for on‑site personalization. These zones are aimed at testing finishes, marking techniques and production workflows under real conditions, helping buyers assess supplier capabilities.
Preparing B2B prospecting at the show
Define specific objectives before attending. Target three supplier types: production manufacturers, brand suppliers and personalization providers. Prepare a concise brief with use cases and indicative budgets to speed up meetings. Use demonstration areas to validate quality and turnaround; tangible samples are decisive in negotiations.
Schedule meetings in advance and group visits by product category to save time. Bring your own samples or real briefs to allow suppliers to propose technically viable solutions. If you purchase at scale, clarify delivery schedules and labeling requirements from the first meeting.
Key figures
The organizer lists over 300 exhibitors for this edition. CTCO returns to Eurexpo for its 19th edition with a program focused on promotional items and promotional textile.
Closing note and official link
CTCO Lyon 2027 highlights suppliers that combine product range with fast customization, an operational advantage in merchandising procurement. For exhibitor lists, practical details and agenda, consult the official site http://www.salon-ctco.com and finalise your schedule accordingly.
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