February places in Birmingham the largest concentration of shooting brands in the UK. British Shooting Show 2027 runs at the National Exhibition Centre from 12 to 14 February and gathers manufacturers, distributors and retailers under one roof.
Practical information and venue
The show dates are 12 to 14 February 2027 and the venue is the National Exhibition Centre in Birmingham. The NEC offers free car parking according to the event site and attendees can use the showguide and exhibitor listings to plan their visit. Tickets and logistics information are available at http://www.shootingshow.co.uk
Key figures for the show
Promotional materials state over 2,000 brands under one roof and thousands of products on display across the NEC halls. That scale defines the commercial scope available to companies attending the event.
Sectors and exhibitor profile
Exhibitors include manufacturers and distributors of small arms, shooting accessories, optics and hunting equipment as well as retail specialists. The exhibitor list features both brand owners and retail channels relevant to the shooting and hunting market.
Program highlights
The event schedule includes live talks from industry experts and a souvenir showguide with maps and exhibitor listings. The show provides exhibitor enquiry options and a WhatsApp channel for live updates during the show weekend.
B2B prospecting at British Shooting Show 2027
Start prospecting by downloading the exhibitor list and identifying priority brands. Prepare concise product sheets and show pricing or promotion packages designed for on-site deals. Request meeting slots through exhibitor contact channels and use the showguide map to build an efficient route across halls.
Different booth types require different approaches. Focus on distributors and retailers when targeting wholesale supply, and pursue direct conversations with manufacturers when seeking product development or exclusive lines. Track show-only promotions and flag them in your follow-up to accelerate negotiation.
Closing recommendation
For companies in arms, shooting accessories or hunting equipment the key is a tight pre-show plan based on the exhibitor list and the showguide. Book travel, secure meetings and check exhibitor details at the official site http://www.shootingshow.co.uk
