March 21, 2026 turns Frankenberg into a concentrated showcase of study and training options inside the Martin-Luther-Gymnasium. Exhibitors occupy both school buildings and an outdoor strip on Humboldtstraße where product and vehicle demonstrations take place.
What to know about #beWhatever 2026 in Frankenberg
The event opens at 9:45 with visitor access from 10. #beWhatever 2026 takes place at the Martin-Luther-Gymnasium and runs through the morning. About 100 companies and institutions present training profiles, vocational offers and higher education programmes.
Exhibitor offer and layout
Participants are distributed across two school buildings and external stands. The 2026 participant list indicates roughly 180 vocational training profiles and nearly 300 study programmes. The outdoor area hosts practical demos including transport vehicles and emergency services exhibits.
Highlight activities during the day
Demonstrations and hands-on exhibits are scheduled in the closed section of Humboldtstraße. A stem cell donor registration action is part of the day, run by the regional donor association from Dresden. The event website provides stand maps and participant lists to help plan visits in advance.
Practical B2B prospecting tactics for the fair
- Screen the participant list and pick up to 10 target organisations before arrival. With around 100 exhibitors prioritisation is essential.
- Bring recruitment materials both on paper and as QR linked forms for quick candidate capture.
- Block short appointment slots in the morning. With opening at 9:45 and visitor entry from 10 a tight schedule between 10 and 13 yields contact density.
- Prepare 60 second pitches that state roles, key requirements and next steps.
- Use a simplified onsite form to transfer candidate data directly into your ATS at the end of the day.
Logistics and venue notes
The venue is the Martin-Luther-Gymnasium in Frankenberg. Stand plans and participant lists are published online and at the venue to show the rough location of each exhibitor across the two buildings. An external demonstration strip of about 140 meters supports vehicle and equipment exhibits.
Final note
#beWhatever 2026 concentrates a snapshot of regional education and early-career opportunities into a single morning. Prioritise clarity in recruitment messaging and digital capture methods to increase response rates. Check the participant plan and stand map at https://www.bewhatever.de to set your visiting strategy.
