Best Practice 2026 brought together 186 exhibiting companies from 10 countries. The countries with the most exhibitors were United Kingdom (165), Spain (4), Switzerland (3) and Germany (3). By sector, the largest groups were Health & Wellness (42) and Artificial Intelligence (14).
Primary care in the UK faces sustained pressure across workforce, governance, digital delivery and finance. Best Practice 2026 brings two days of clinically accredited learning and an exhibition at the National Exhibition Centre in Birmingham aimed at clinicians, practice managers and suppliers.
Dates and venue for Best Practice 2026
Best Practice 2026 runs on 7 and 8 October 2026 at the NEC Birmingham. The event combines an exhibition with a CPD accredited conference offering up to 24 CPD points and free entry for eligible UK registered healthcare professionals under the organiser’s conditions.
Who attends and who exhibits
Attendees include GPs, practice nurses, community pharmacists, practice managers and neighbourhood team leads. Exhibitors represent clinical technology vendors, pharmaceutical suppliers, medical device companies and providers of operational services for primary care delivery.
Conference format and clinical focus
The programme features interactive clinical theatres with specialist depth in respiratory care and women’s health alongside implementation-led sessions designed for real-world primary care. Session attendance is recorded for CPD certification and delegates can claim session certificates according to the event process.
Practical B2B prospecting advice for Best Practice 2026
- Map contacts by decision role. Target community pharmacists with product use cases for dispensing and practice managers for operational solutions.
- Bring concise evidence of impact. One-page summaries with measurable outcomes communicate value faster in short meetings.
- Use pre-registration and the official app to schedule demos and avoid relying solely on walk-up traffic.
- Offer an implementation pathway. Provide timelines and named contacts to help buyers take the next steps after the show.
Registration and CPD notes
Entry is free for UK registered healthcare professionals working in primary care settings, PCNs, ICBs or relevant private practices subject to eligibility rules. Pre-registration secures access, provides badge collection benefits and enables early use of the event app for planning and meeting requests.
Final recommendation
Companies targeting primary care should focus messaging on practical adoption and operational clarity rather than high-level features. For registration details, exhibitor lists and the full programme visit the official site at https://www.bestpracticeshow.co.uk.
Best Practice 2026 in Birmingham concentrates accredited clinical content and suppliers relevant to everyday primary care delivery, making a clear implementation narrative the fastest route to meetings and qualified leads.
