The UK HoReCa scene will focus on Italian food and wine in mid-November, concentrated into two intensive trade days.
Bellavita Expo London 2026 runs on 18 and 19 November with programming aimed at restaurateurs, distributors and wine buyers. The previous edition attracted more than 10,000 qualified attendees from 43 countries and featured over 300 exhibiting brands, underlining the scale of the marketplace.
Dates and venue for Bellavita Expo London 2026
Official dates: Wednesday 18 November 2026 and Thursday 19 November 2026. Published opening hours: 18 November 10:00 to 17:00 and 19 November 10:00 to 16:30. Venue listed for the show is EXCEL London, Royal Victoria Dock, London E16 1XL.
Exhibitor and buyer profile at Bellavita Expo London
Exhibitors concentrate on Italian food and beverage producers, wine suppliers and service providers for professional catering. Buyers include procurement managers from chains, importers and wholesale distributors, chefs and specialty retail buyers focused on premium Italian lines.
Key figures to shape your outreach
The reference edition drew more than 10,000 attendees from 43 countries and hosted over 300 exhibiting brands. The show also recorded a 75% increase in technology companies, reflecting stronger adoption of digital tools in HoReCa operations.
Practical prospecting tactics for the show
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Segment targets by buyer type. Prioritise meetings with buyers whose channel aligns with your product mix.
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Schedule tastings and short demos. For food and wine, organised tastings accelerate buyer decisions.
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Prepare localized commercial packs. Provide technical sheets and pricing in English and relevant currencies to speed negotiations.
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Clarify logistics and compliance terms. Clear information on minimum order quantities, lead times and certifications reduces purchase barriers.
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Leverage technology interest. If offering software or operational solutions, prepare concise use cases that show measurable benefits.
Using the previous edition to refine participation
Highlights and exhibitor lists from 2025 help map competitors and potential partners. The increased presence of tech suppliers provides a reference for where buyers are looking for operational improvements.
Final note and official link
If your route to market depends on restaurants, distributors or Italian wine lists, plan tastings, set focused meetings and supply clear logistical data. Full event details and registration options are available on the official site http://www.bellavita.com/gb/london
