Europe’s professional beauty market concentrates activity in Poznan for two days of product launches and business meetings. Beauty Vision 2027 takes place from April 3 to April 4, 2027 at the Poznan Congress Center and brings together brands, distributors and personal care professionals.
Practical information for Beauty Vision 2027
The event runs at the Poznan Congress Center on April 3 and 4, 2027. Organized by Grupa MTP, the format combines exhibition space with staged demonstrations and sector-specific programming.
Exhibitor profile and categories
Exhibitors focus on cosmetic formulations, perfumery and professional wellness products. Previous communications report more than 150 exhibitors and nearly 13,000 industry professionals across roughly 5,000 square meters of exhibition area, numbers that indicate the commercial intensity and buyer mix.
Program highlights and on-site activity
Beauty Vision 2027 preserves the multi-stage layout used in past editions. Expect live shows, product demos and technical competitions that allow suppliers to stage launches and retailers to evaluate novelties in real conditions.
Actionable prospecting tips for visitors
- Set clear targets by customer type and shortlist exhibitors to visit.
- Schedule concise meetings and product demos to maximize coverage.
- Prepare technical datasheets and regulatory notes for product inquiries.
- Define post-fair follow up with dates and owners to convert contacts into orders.
Key figures to assess the event
Communications from recent editions mention over 150 exhibitors, almost 13,000 professional visitors and close to 5,000 m2 of exhibition. Those figures help vendors decide stand size and staffing needs.
Closing recommendation and official link
Prioritize prebooked meetings and live demonstrations to showcase product benefits to buyers. Check exhibitor lists and participation options at the official site http://beautyvision.mtp.pl/en and finalize logistics accordingly.
