Outdoor demonstrations and machine test drives take center stage at Stara Zagora Airport from June 1 to 5. Bata Agro 2026 brings manufacturers and distributors together around live equipment displays and practical field sessions.
Practical information for the Stara Zagora edition
Bata Agro 2026 runs at Stara Zagora Airport, open Monday to Thursday from 09:00 to 18:00 and Friday from 09:00 to 14:00. Visitor access is free with mandatory pre-registration online and an option to register on site during the exhibition days.
Sectors and exhibitor profile at Bata Agro 2026
The exhibition covers agricultural machinery and utility vehicles, irrigation systems, warehousing equipment and services across the agri value chain. The exhibitors catalogue groups branches such as seeds and fertilizers, tools and spare parts, forage industry equipment and consulting services, with company profiles and contact details available online.
Demonstration format and exhibition areas
The show is outdoors and structured into zones for demonstrations and test drives. Zone 1 Premium offers open areas from 100 up to 1296 square metres. Built-up areas and shared tents are also available for standard stands, enabling a mix of static displays and dynamic field trials.
Key figures published by the organisers
The event lists 18 editions and 16 years of activity. Aggregate figures include over 200 exhibitors, some 600 brands and more than 1 000 exhibits, with visitor numbers exceeding 17 000 across editions.
B2B prospecting tactics for exhibitors and sales teams
To make the most of Bata Agro 2026 follow these practical steps
- Schedule specific time slots for test drives and for technical meetings, avoiding overlap to keep prospects focused.
- Provide concise technical sheets and digital access via QR codes to capture leads and speed follow up.
- Classify leads by operational role and purchasing authority during interactions to tailor post-show proposals.
- Prepare follow-up sequences before the event so commercial teams can act within days after contact.
Registration and exhibitor services
The online platform allows selection of area type and size, contract signing and payment processing. Discounts apply for early bookings and for ordering additional services like stand construction and lifting equipment if requested by the published deadlines.
Seeing machines operate on the ground accelerates technical conversations and shortens evaluation cycles. Full registration details and exhibitor information are available at http://bata-agro.com/en/exhibition-bata-agro
