February turns Riga into a regional tourism showcase. Balttour 2026 takes place from 6 to 8 February 2026 in the International Exhibition Centre Kipsala and gathers operators, destinations and travel offers from the Baltic area.
Dates and venue for Balttour 2026
Balttour 2026 runs at the International Exhibition Centre Kipsala located at Ķīpsalas iela 8, Rīga LV-1048. The three-day schedule combines public visitor zones and a set of professional activities inside the exhibition halls.
Exhibitors and target participants
Exhibitors include tour operators, travel agencies, destination representatives, hotel companies and service providers such as wellness and spa operators. The mix offers opportunities to compare commercial packages and engage with both local and international delegations.
Program highlights at Balttour 2026
The event program features destination presentations, a B2B workshop and promotional stands from operators and tourism boards. Sessions and showcases allow agencies to present offers and capture consumer interest on site.
Key figures and reach
Published event data show participation from 33 countries with 310 companies present. Professional attendance is indicated at 4 500 and the overall visitor count at 18 000.
How to prepare B2B prospecting at Balttour 2026
- Set daily goals and prioritize contacts by product type. Focus early on operators and hotel groups relevant to your market.
- Prepare a concise digital dossier with rates, cancellation policies and ready-to-sell packages for fair negotiations.
- Book slots in the B2B workshop and use destination presentations to map potential partners. Note exhibitor schedules to arrange meetings.
- Organize lead lists by priority and assign follow up deadlines to ensure proposals are sent promptly after the event.
Why attend for travel and hospitality companies
Balttour 2026 provides direct comparison of offers and a concentrated audience for seasonal product launches. Interaction with international destinations and cruise providers helps refine commercial strategies for the Baltic market.
The fair is organized with participation from BT 1 and the Latvian Association of Travel Agents and Tour Operators ALTA. For exhibitor lists, the B2B workshop agenda and ticketing refer to the official site at https://www.balttour.lv where practical details are updated.
Closing recommendation: if your aim is to secure inventory for upcoming seasons, prioritize operator and hotel meetings during the first two days and use the B2B workshop to lock commercial conditions. Full details at https://www.balttour.lv
