January often sets the procurement agenda for the automotive aftermarket across Central Europe. AutoZum 2027 returns to Salzburg to assemble parts manufacturers, workshop equipment suppliers and service station vendors under one roof.
Practical information for AutoZum 2027
AutoZum 2027 runs from 20 to 23 January at Messe Salzburg. The event is organized by Messezentrum Salzburg GmbH and the venue address is Am Messezentrum 1, 5020 Salzburg. Visitor information includes directions, parking and a complimentary bus ticket.
Key figures for the event
The show brings together more than 200 exhibitors across roughly 25,000 square meters and spans seven halls. The previous edition recorded about 16,000 trade visitors, a benchmark to size staffing and meeting capacity for stands.
Sectors and exhibitor profile
Exhibitor categories cover auto parts, workshop equipment, filling station technology, vehicle washing systems, accessories and vehicle customization. The mix ranges from spare parts suppliers to machinery makers and fleet service providers, making it suitable for technical sourcing and side-by-side product comparisons.
Program highlights and thematic areas
The event features an Innovation Area and an Innovation Stage showcasing technological developments, alongside the AutoZum Award recognizing standout solutions. A Werkstattforum provides a technical forum focused on workshop operations. These zones facilitate product demonstrations and technical comparisons in a compact schedule.
B2B prospecting tactics for visitors
- Classify targets by product line and book meetings using the exhibitor directory to avoid wasted floor time.
- Prepare concise technical one-pagers for demos and a clear statement of commercial terms.
- Plan routes between the seven halls around scheduled sessions at the Innovation Stage and Werkstattforum to capture attendees during peak interest periods.
- Bring operational metrics and use cases to accelerate technical discussions; decision makers move faster when the impact on downtime and service costs is clear.
Final note and official link
AutoZum 2027 offers a concentrated view of aftermarket supply and workshop solutions in the region. If your aim is to source workshop equipment or evaluate washing and customization systems, map your agenda by thematic zones and lock meetings early. Full event details and registration are available at https://www.autozum.at.
