The Iberian food and beverage market gains a central platform in February with a focused commercial offer. Anuga Select Ibérica 2027 takes place from 16 to 18 February 2027 in Madrid and will use four pavilions at IFEMA Madrid.
Dates and venue for Anuga Select Ibérica 2027
The event runs at IFEMA Madrid between 16 and 18 February 2027 across four pavilions. The official site provides professional passes, exhibitor catalogues and the expo map to plan visits and identify target suppliers.
Sector areas and types of exhibitors
The fair groups exhibitors by thematic areas. Key sectors listed for Anuga Select Ibérica 2027 include Meat Attraction for the meat industry, Bakery and Ice Cream Attraction, Frozen products, Refrigerated and fresh foods, Fine Food for gourmet items, Dairy, Beverages and Hot Beverages. There is also an Industry Suppliers area and a section for organic products.
Program utilities and organizer contacts
Organizers provide support services for exhibitors and visitors. The Zone Expo helps locate companies by segment while Liveconnect enables pre-event meetings between buyers and exhibitors. María José Sánchez is listed as director of Anuga Select Ibérica and the commercial team contacts are available on the event site.
Commercial prospecting tactics for exhibitors
Use Liveconnect to schedule meetings before the doors open. Target specific areas such as Meat Attraction or Fine Food and compile a shortlist of exhibitors to visit from the catalogue. Prepare a one minute commercial pitch and share technical sheets via links to speed negotiations. Block time for follow up meetings and keep digital product portfolios ready to send on demand.
Practical tips for professional visitors
Buy your pass in advance and download the Zone Expo map to plan a route by pavilion. Request meetings through Liveconnect and mark sessions or showcases you need to attend. If your goal is supplier benchmarking, focus time in Refrigerated and Frozen zones and allocate a slot for Fine Food when evaluating premium lines.
Closing note and registration link
Anuga Select Ibérica 2027 concentrates segmented supply in four pavilions at IFEMA Madrid and provides interaction tools such as Liveconnect to streamline B2B agendas. For registrations, exhibitor lists and service details consult the official event site at https://www.ifema.es/anuga-select-iberica
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