Three days in Barcelona to map the offer that will move the hospitality and catering channel in 2028. Alimentaria 2028 takes place from 20 to 23 March 2028 in Fira de Barcelona - Gran Via and gathers sector hubs, product launches and international buyers.
Practical information for Alimentaria 2028
The event runs across 20–23 March at Fira de Barcelona - Recinto Gran Via. Activities are distributed across thematic hubs that help visitors navigate by professional channel, from coffee and bakery to foodservice and speciality foods. Registration and visitor tools are available on the event site.
Key figures for the event
Reference numbers from the organisers of the previous edition highlight scale. The fair recorded 109,600 professional visitors. The last edition showed 3,300 exhibiting companies from 70 countries and 14,500 business meetings. Among those buyers were 1,200 national purchasers and 1,500 major international buyers.
Program highlights and thematic areas
The agenda features The Alimentaria Hub, The Horeca Hub, Innoval, The Coffee Stage and The Bakery & Pastry Hub, plus dedicated zones such as Halal Food and collective catering. The speaker list includes Ramon Garriga, Rosario Pedrosa, Sergio and Javier Torres and Zhong Xu among others. The fair also showcases a large selection of new product launches.
Sectors and company profiles to target
Alimentaria 2028 is relevant for food and beverage manufacturers, suppliers to horeca, bakery and pastry producers, coffee specialists and olive oil makers. The dedicated hubs make it easier to locate manufacturers, distributors and buyers from collective catering and multi-site operators. Focus on The Horeca Hub and Imagine Foodservice Europe if your priority is foodservice channels.
How to prepare B2B outreach at Alimentaria 2028
Set clear objectives for each day and build a prioritized buyer list. Use the event scheduling tools to book meetings in advance and cluster appointments by hall. Prepare working samples and a technical sheet per SKU so buyers can make quick assessments. Assign team roles: demonstration lead, commercial negotiator and data follow-up.
Measure immediate outcomes: number of effective meetings, qualified leads and deadlines for sending proposals. After the show, sequence follow-ups by commitment and close outstanding commercial actions within agreed windows.
Final note and official link
The March 2028 edition underscores the commercial weight of horeca within the food chain and provides operational insights for producers and distributors. Plan your on-site agenda and secure meetings through the official platform at http://www.alimentaria.com to convert contacts into business.
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