Three days in Milan concentrate production, supply and public outreach around agricultural, livestock and forestry activity. Agrinatura | The Rural Expo 2026 brings together producers, nurseries and suppliers with a visible emphasis on consumer awareness and rural tourism promotion.
Dates and venue for Agrinatura 2026
Agrinatura | The Rural Expo 2026 runs from May 1 to May 3, 2026. The event lists LarioFiere as the venue located in Erba (CO) on Lake Como. The organizing secretariat can be contacted at +39 031 637 327 or agrinatura@lariofiere.com.
Exhibitor profile and on-site offering
The fair is described as a BtoC exhibition focused on valorizing the agricultural, forestry and livestock supply chains. Expect stands from agri-food producers, floriculture and nursery suppliers, farm animal displays and outdoor equipment and furnishings. The program highlights territorial specialties and natural heritage promotion.
Activities and program highlights
Public workshops for families, cooking lessons and training paths on agricultural topics are part of the program. The fair provides exhibitor information and floor plans and promotes the initiative Coltiviamo la consapevolezza which aims to boost biodiversity, sustainable development and consumer education.
Practical tips for B2B prospecting at Agrinatura
- Segment targets by producer, nursery or equipment supplier to plan visits efficiently.
- Bring concise technical sheets and product samples to speed decision making.
- Schedule meetings at the LarioFiere venue and block 45 minutes per rendezvous to allow demos.
- Use public activities such as workshops to validate messages with end consumers and regional buyers.
- Collect contact details and agree next steps on site to convert initial interest into trials.
Trends reflected in the show
Organizers emphasize biodiversity protection, territorial networking and linking agriculture to ecological transition and experiential tourism. Those themes shape both the exhibitor mix and the educational agenda.
Closing note and link
For teams targeting the Italian rural market or exploring tourism-linked agri projects, Agrinatura | The Rural Expo 2026 compiles producers and educational formats that allow quick field validation. Check exhibitor lists, floor plans and arrival instructions at http://www.agrinatura.org/ and lock meetings ahead of the event.
