Rural tourism in Italy is focusing on packaged experiences that combine hospitality, food and outdoor activities. In December, Arezzo becomes a center for operators, experience providers and specialized buyers to trade product offers and build commercial relationships.
Dates and venue for Agrietour 2026
Agrietour 2026 takes place from 11 to 13 December 2026 at Arezzo Fiere e Congressi s.r.l. The program highlights B2B meetings, training sessions and practical demonstrations aimed at rural accommodation and experience offerings.
Who attends Agrietour 2026
Participants include owners of country accommodations, rural hospitality companies and providers of experiential tourism. The event features spaces designed for national and international Buyers focused on experiences, facilitating direct contacts between supply and demand for rural stays and local products.
Highlighted program elements at Agrietour 2026
Key components of the agenda are the Experience B2B Workshop, AGRIeTOUR Academy training sessions and show cooking events. The Agri@Generation theme emphasizes lifestyle and innovation with workshops and practical sessions aimed at shaping service packages and experience offers.
How to prospect effectively at Agrietour 2026
Prepare a concise portfolio of experiences before attending. For rural operators, list accommodation types, complementary activities and sample package prices. During the Experience B2B Workshop meetings, present a short value proposition and concrete case examples. Bring visual assets that show lodging, dining and outdoor or gastronomic activities. Schedule follow ups immediately after meetings and prioritize Buyers by product fit.
Key figures from recent editions
Recent summaries show measurable activity. The reports list 5.203 country accommodations registered and 14.209 B2B meetings with tour operators. Training totaled 15.577 minutes and B2B negotiations reached 159.870 minutes, indicating the scale of commercial and educational activity linked to Agrietour.
Closing note and official link
For businesses built around destination experiences, plan meetings in the Experience B2B Workshop and prepare materials that translate well into commercial packages. Check deadlines and participation options on the official site https://agrietour.it/ and align your schedule to make the most of the Arezzo sessions.
